About LazyCy

At LazyCy, we build and scale consumer brands for the global market, with a focus on the US. Leveraging Amazon, Shopify, and data-driven strategies, we turn promising product ideas into competitive brands across categories.

We combine e-commerce expertise, market insights, and technology to identify opportunities, reach the right customers, and drive sustainable growth across online channels.

As we continue to expand our brand portfolio, we're building a team of ambitious, hands-on talents who are ready to take ownership, move fast, and create real business impact.

The Role

As a Brand Manager, you will be responsible for developing and scaling LazyCy’s own consumer brands across multiple e-commerce channels, including Amazon, Walmart, and Shopify, with a focus on optimizing revenue, profitability, and long-term business growth.

You will work closely with Project Managers and internal teams to analyze market trends, identify growth opportunities, and develop strategic roadmaps for brand development. Acting as the strategic bridge between brand strategy, performance marketing, product development, and operations, you will ensure that our brands achieve sustainable growth through data-driven decisions, effective cross-functional collaboration, and continuous performance optimization.

What You Will Do

• Develop and execute strategies to build, position, and scale LazyCy’s own brands on Amazon and other relevant e-commerce platforms.
• Analyze markets, product categories, competitors, and consumer behavior to identify untapped growth opportunities for our brands.
• Formulate product positioning, pricing, go-to-market strategies, and phased brand scaling roadmaps.
• Track and evaluate business performance through key metrics, including revenue, profitability, traffic, conversion rate, and retention.
• Deliver strategic recommendations to optimize brand performance and improve operational efficiency.
• Partner with Project Managers and internal cross-functional teams (Creative, Performance Marketing, Product, Operations, etc.) to execute and optimize brand growth strategies.
• Collaborate with internal teams to address challenges related to inventory, logistics, supply chain, and marketplace operations, ensuring sustainable brand growth.
• Stay ahead of emerging trends in E-commerce, Amazon Advertising, Retail Media, and global brand growth models.

What We’re Looking For

You Might Be a Great Fit If

• 2–3 years of experience in Brand Management, E-commerce, Marketplace Growth, or Business Consulting.
• Solid understanding of cross-border E-commerce, preferably with experience in Amazon, Walmart, Shopify, or Amazon DSP.
• Strong market research, consumer insight, and brand growth strategy development skills.
• Data-driven mindset with the ability to translate business metrics into actionable growth strategies.
• Good understanding of Performance Marketing, Product Development, and E-commerce Operations; knowledge of FBA, supply chain, or inventory management is a plus.
• Strong strategic thinking, problem-solving, and project management skills, with the ability to manage multiple priorities.
• Excellent communication and cross-functional collaboration skills, especially when working with Project Managers and internal teams.
• Strong ownership, proactive execution, and a business-driven mindset focused on sustainable growth and profitability.

Benefits

Competitive Compensation

• Competitive and attractive salary package.
• 14th-16th-month salary.
• Annual performance bonus at the end of the fiscal year (in cash or stock options).
• 100% full salary during the probation period.

Comprehensive Well-being

• Bi-annual Salary Reviews (2 times per year).
• Statutory Insurances fully covered in accordance with labor laws.
• Annual Health Check-ups.
• Company Trips & Team Building activities every year.
• Lunch Allowance provided during the probation period.

Why Join LazyCy?

• A Fast-Growing Market: Retail Media and Amazon Advertising represent one of the fastest-growing advertising sectors globally. At LazyCy, we embrace and nurture bold, innovative ideas and breakthrough approaches. Driven by an Agile workflow, you will have the flexibility to collaborate across diverse squads, new projects, and cutting-edge products beyond traditional corporate structures.
• High-Impact Ownership: You will be at the forefront of building the market for a pioneering ad-tech platform. Your contributions will directly drive revenue growth and shape the company's trajectory.
• Vibrant Startup Environment: Work in a young, dynamic, and high-energy environment built on a foundation of core values: Efficiency & High Performance, Creativity & Innovation, Customer-Centricity, Human-Centricity / Humanity.

How To Apply

Candidates Who Are Interested In This Position, Please

• Send your CV to: [email protected] Email Subject Line: [LazyCy] Brand Manager - [Candidate's Full Name]
• Or, fill in the application form below