Dubai, United Arab Emirates · On-site · Full-time

ABOUT MANEL

MANEL is a Dubai luxury fashion house founded in 2019, uniting French silhouettes with Gulf modesty and presence.

Our occasion wear is designed and made in Dubai and worn across the GCC for weddings, engagements, Eid and

galas.

THE ROLE

Working with our Founder and Creative Director, you will bring the MANEL brand to life across every channel. You will

lead content, social media, PR and partnerships, and oversee our external performance marketing agency so that

every campaign looks and feels like MANEL and delivers commercial results. Our Social Media Manager reports to

you.

WHAT YOU WILL DO

Brand and campaigns

• Turn the Creative Director's vision into seasonal campaign plans aligned with collections, launches and commercial

goals.

• Keep brand voice and visual identity consistent across Instagram, TikTok, Snapchat, Pinterest, the website and

offline.

• Develop content in English and Arabic for our core Saudi and GCC audiences.

Content and production

• Own the monthly content calendar and the weekly creative supply to our paid media agency.
• Write creative briefs, and plan and manage editorial shoots, campaigns and lookbooks: casting, locations, teams

and budgets.

• Ensure every image shows the real garment accurately in colour, fit and fabric. No AI-altered garments or synthetic

models.

• Work with the e-commerce team so product imagery, descriptions and size guidance help clients choose correctly

the first time.

Agency oversight

• Act as the main contact for our paid media and SEO agency.
• Review campaign plans and creatives for brand alignment before launch.
• Review agency reports against store sales data and budgets, and push for improvement.

PR, influencers and partnerships

• Build relationships with editors, stylists, influencers and media across the GCC.
• Manage influencer collaborations and brand partnerships that fit our positioning.
• Coordinate brand events, trunk shows and activations.

Internal coordination

• Align campaign timelines with Design, Production, Sales and stock availability.

MANEL Fashion L.L.C · Dubai, United Arab Emirates 2

HOW SUCCESS IS MEASURED

• Creative delivered to plan and on schedule
• Growth in organic reach, engagement and followers in Saudi Arabia and the GCC
• Revenue from organic, influencer and PR activity
• Agency performance against agreed targets
• Brand consistency across all touchpoints

WHAT YOU BRING

• 5+ years in brand, content or marketing for luxury, fashion or lifestyle brands.
• A portfolio showing campaigns, content direction or visual storytelling.
• Experience managing agencies, photoshoots and creative production.
• Strong visual judgment and excellent writing in English. Arabic or French is a strong advantage.
• Comfort with performance data and budgets.

WHAT WE OFFER

• Competitive salary based on experience.
• UAE employment visa, health insurance, annual leave and end-of-service gratuity in line with UAE Labour Law.
• Real ownership of the brand's presence as it grows across the region.

MANEL is an equal opportunity employer. We welcome applications from all qualified candidates and hire solely on skills, experience

and values.