Content Marketer

Experience: 5+ Years

Location: Chennai

Shift: UK Shift

Employment Type: Full-time

About the Role

TargetBay is looking for an experienced Content Marketer to develop engaging, high-quality content that strengthens our brand, increases audience engagement, and supports business growth.

Key Responsibilities

• Develop and execute content strategies and content calendars.
• Create blogs, website content, landing pages, email campaigns, case studies, social media content, and marketing materials.
• Conduct audience, competitor, industry, and keyword research.
• Create SEO-friendly content focused on search intent and organic growth.
• Convert complex SaaS, eCommerce, AI, and marketing technology topics into simple, engaging content.
• Use AI tools for content research, ideation, creation, and optimization.
• Maintain consistent brand voice, messaging, and content quality.
• Monitor content performance and identify opportunities for improvement.
• Collaborate with Marketing, Product, Sales, SEO, and Design teams.
• Stay updated on trends in AI, SEO, SaaS, eCommerce, and content marketing.

Requirements

• 5+ years of experience in Content Marketing, B2B Marketing, SaaS, or a related field.
• Excellent written and verbal English communication skills.
• Strong copywriting, storytelling, editing, and proofreading skills.
• Good understanding of SEO, keyword research, and content optimization.
• Experience creating content for international audiences.
• Hands-on experience with AI-powered content tools.
• Strong research, analytical, and project management skills.
• Experience in SaaS, eCommerce, MarTech, or Email Marketing is a plus.

Apply with your Resume + Portfolio/Work Samples to [email protected]