Tik Tok Marketing Coordinator
About the role
Do you love TikTok, e-commerce, and finding creative ways to connect brands with customers? Minky Couture is looking for a motivated, detail-oriented TikTok Shop Marketing Coordinator to help grow our TikTok Shop and introduce more customers to the luxury and comfort of Minky Couture blankets!
This is an exciting opportunity to combine social commerce, digital marketing, and e-commerce operations while working with a collaborative team and a growing luxury blanket brand.
What You’ll Do
- Manage the day-to-day operations of Minky Couture’s TikTok Shop, including product listings, orders, and shop settings.
- Collaborate with marketing, graphic design, fulfillment, and customer service teams to support a seamless shopping experience.
- Coordinate promotional campaigns, seasonal events, product launches, TikTok Lives, and creator and affiliate partnerships.
- Monitor sales performance, analyze trends, and recommend strategies to drive growth.
- Coordinate inventory and product availability to support promotions and peak seasons.
- Help develop and execute strategies to increase sales, engagement, and customer satisfaction.
- Stay current on TikTok Shop tools, platform policies, and emerging social commerce trends.
What We’re Looking For
- A bachelor’s degree in marketing, business, communications, or a related field—or equivalent experience.
- 1–3 years of experience in e-commerce, social commerce, or digital marketing.
- Familiarity with TikTok Shop Seller Center, Excel or Google Sheets, and e-commerce platforms.
- Strong organizational, analytical, and communication skills.
- A proactive, collaborative mindset and the ability to manage multiple projects and deadlines.
- Flexibility to support promotional events, TikTok Lives, and seasonal business needs.
Location: Ogden, Utah
If you’re ready to help grow an exciting social commerce channel and bring the comfort of Minky Couture to even more customers, we’d love to hear from you!
Apply today or share this opportunity with someone who would be a great fit!
Minky Couture was established in 2009. Our owner, Sandi Sumner Hendry, started by giving fun, unique, and functional gifts to friends and family members. The blankets she gave were an instant hit. Universally loved and used daily, she decided to do a little more research on these soft, cuddly blankets. In doing so, she discovered the wonderful world of minky fabric. She started designing her own blankets, using different combinations of fabrics. Each blanket was unique, created specifically for the recipient. Family and friends started asking if they could purchase the blankets to give to their own loved ones, and Minky Couture was born. The majority of our blankets are made right here in the USA. They are individually sewn by experienced and talented seamstresses who give love and detailed attention to each blanket. One of Sandi's goals in creating the company was to help her local community by providing opportunities for stay at home moms to supplement their income during difficult economic times. We are happy to say that this goal has been achieved, and the result is a collection of beautiful blankets. Minky Couture is proud to donate to hundreds of charity events and auctions held throughout the state of Utah. Not only do we donate locally, but through the USA. Our blankets give comfort and love to many who are facing challenges and struggles. We are blessed and proud to help others.
