📍Landmark Pluit, North Jakarta

Full WFO (Mon - Fri, 08.30 - 17.30)

What You'll Do

Strategic Marketing Manager acts as a corporate-level. Operating at the intersection of executive leadership, brand strategy, and commercial operations, this role oversees strategic brand alignment across all business units and markets. Rather than managing day-to-day execution, this role focuses on high-level corporate positioning, portfolio strategy, cross-brand synergies, enterprise growth initiatives, and marketing governance.

1. Corporate Strategy & Brand Governance

• Enterprise Brand Architecture: Define, evolve, and protect the corporate brand identity and multi-brand architecture across all operating units and markets.
• Corporate Positioning: Align corporate communications, ESG/sustainability narratives, and executive thought leadership with long-term business goals.
• Strategic Governance: Establish brand guidelines, approval frameworks, and compliance standards to ensure consistency across regional teams and business units.

2. Business Alignment & Revenue Growth

• Cross-Brand Synergies: Identify and execute joint marketing initiatives, cross-selling frameworks, and portfolio-wide promotions to maximize customer LTV.
• Market Intelligence & Expansion: Lead high-level market research, macro-trend analysis, and competitor benchmarks to guide new market entries and product positioning.
• Strategic Investments & M&A: Provide marketing due diligence for potential mergers, acquisitions, strategic joint ventures, and new business ventures.

3. Commercial Optimization & Performance

• Marketing Efficiency & ROI: Set enterprise-level KPIs, marketing attribution models, and performance benchmarks to ensure optimal return on marketing spend.
• Agency & Ecosystem Management: Lead high-level negotiations and relationships with global media networks, creative agencies, and strategic tech partners.
• Commercial Integration: Partner with regional heads, sales directors, and e-commerce leaders to ensure corporate strategy translates into local revenue drivers.

What We're Looking For

• Enterprise Experience: 3-4 years of progressive leadership in corporate marketing, brand strategy, or top-tier strategy consulting
• Portfolio Leadership: Proven track record of driving strategy across multi-brand environments or complex corporate structures.
• High-Level Governance: Demonstrated experience building corporate brand frameworks, go-to-market strategies, and cross-functional operating models.