• Develop monthly KOL strategies, including KOL tiering (Mega, Macro, Micro, and Nano), as well as creating KOL briefs and key communication points for video content.
• Lead and manage the KOL Specialist team, including task delegation, performance management, coaching, and team development.
• Lead the team in achieving KOL campaign KPIs and budgets in alignment with revenue targets and overall brand objectives.
• Analyze KOL and campaign performance, including campaign ROI, to evaluate effectiveness and identify areas for improvement.
• Build and maintain long-term relationships with KOLs, particularly Mega KOLs and celebrities.
• Oversee contract negotiations, KOL briefs, and content execution to ensure alignment with brand guidelines and campaign objectives.
• Conduct social media and competitor trend research to identify new collaboration opportunities and develop relevant KOL strategies.

Description

• At least 3 years of experience in Influencer/KOL Marketing.
• Proven track record of successfully executing KOL campaigns,particularly for beauty brands,with a strong understanding of the beauty industry and its trends.
• Strong understanding of influencer marketing strategies,budget planning,and campaign ROI analysis.
• Familiar with major e-commerce and digital platforms,including TikTok,Instagram,and Shopee.
• Strong creative thinking and the ability to develop engaging and effective KOL content briefs.
• Able to analyze campaign performance and interpret KOL campaign data,as well as prepare comprehensive campaign reports.
• Strong leadership skills with the ability to motivate,coach,and develop team members.
• Adaptable and responsive to rapidly changing social media trends.
• Experienced in building and maintaining strong relationships with KOLs across various tiers, particularly Mega KOLs and celebrities.

Placement: Summarecon Bekasi (Hegemoni Capital)