Read your next challenge? Building a brand people remember.

We’re looking for a Assitant Brand Manager Brighty and take the lead in developing brand strategies, campaigns, and initiatives that drive both brand growth & business impact. If you’re strategic, creative, data-driven, and ready to make a real impact, we’d love to meet you!

• Working Arrangement: Monday - Friday (08:00 - 17:00)
• Working Type: Full WFO
• Location: Summarecon Bekasi (Hegemoni Capital)

RESPONSIBILITIES

• Develop and implement marketing strategies to drive brand growth, support product launches, and achieve business targets.
• Coordinate team Brand, Creative team: Content Creator, and Social Media teams to ensure marketing activities align with business priorities.
• Develop relevant and engaging campaigns based on emerging trends, consumer insights, and target market behavior.
• Analyze marketing performance and campaign results to identify improvement opportunities and guide future strategies.
• Oversee marketing budget allocation, monitor ROI, and ensure promotional activities deliver measurable business results.

REQUIREMENTS

• 4+ years experience in Brand Manager within the Beauty / Skincare / Personal Care industry.
• Proven track record in leading and mentoring digital & creative teams.
• Deep understanding of TikTok & Instagram algorithms, trends, and viral content dynamics.
• Proficient in campaign performance analysis, market research, and Excel.
• Strong business acumen, adaptable in a fast-paced environment, and proactive.