Search Marketing ManagerUS (Remote) ∙ Full-time

Search Marketing Manager

RemoteUSFull-timePosted 11 days ago

About the role

El Toro Interactive is a digital marketing agency built for ecommerce brands in fashion and beauty. We're hiring a Search Marketing Manager to run day-to-day paid search for a portfolio of DTC clients. This is a hands-on account management role: you'll be in the accounts every day, and you'll be the person your clients talk to every week.

Responsibilities

  • Manage day-to-day performance across Google Ads and Microsoft Ads - search, Shopping, and Performance Max - for a portfolio of ecommerce clients
  • Own budget pacing, bid strategy, and revenue/ROAS goals; know your numbers before the client asks
  • Build weekly and monthly reporting, pulling from GA4 and attribution platforms like TripleWhale
  • Write and test ad copy, build keyword and negative lists, and keep shopping feeds healthy
  • Run the client relationship: weekly calls, recaps, and a strategic go-forward plan
  • Propose testing ideas, budget shifts, and new campaign opportunities to align with brand budgets and goals
  • Work alongside our SEO, paid social, and affiliate teams so paid search fits the full media plan

Qualifications

  • 3-5 years managing paid search accounts, agency experience preferred
  • Hands-on ecommerce experience required - fashion, beauty, or another DTC retail category strongly preferred
  • Fluent in Google Ads and Microsoft Ads, including Shopping and Performance Max
  • Strong skills analyzing data and comfortable in GA4
  • Confident and clear communication - client emails and recaps are a real part of this job
  • Organized enough to run several accounts at once without dropping details
  • Authorized to work in the U.S.
  • Nice to have: CTV or YouTube experience (MNTN), Demand Gen, or display
  • Nice to have: TripleWhale or another third-party attribution platform
  • Nice to have: product feed management
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SectorTechnology, Information and Internet
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