Manager of Influencer MarketingUS (Remote) ∙ Full-time

Manager of Influencer Marketing

RemoteUSFull-timePosted 11 days ago

About the role

El Toro Interactive is a full-service marketing agency partnering with performance-driven eCommerce and DTC brands, particularly in fashion, beauty, lifestyle, wellness, and telehealth. We're seeking an experienced influencer marketer with 3-4 years of hands-on experience (agency experience strongly preferred) who can manage multiple client influencer programs at once and has hands-on expertise running TikTok Shop. This is a strategic and executional role that calls for strong communication, organization, and relationship management.

Responsibilities

  • Manage day-to-day influencer marketing programs across a diverse client portfolio
  • Source, recruit, onboard, and maintain relationships with creators and influencers across TikTok, Instagram, ShopMy, LTK, and emerging platforms
  • Negotiate rates, usage rights, gifting terms, and hybrid (flat fee + commission) deals with creators and their representatives
  • Monitor campaign health, content compliance (FTC disclosure, brand guidelines), and performance; implement optimizations to drive growth
  • Manage seeding and gifting campaigns, briefing creators on messaging, deliverables, and timelines
  • Own TikTok Shop setup, product catalog management, and storefront optimization for client accounts
  • Recruit and manage TikTok Shop affiliates and creators; run Shop-specific campaigns, commission structures, and promotions
  • Coordinate livestream (LIVE Shopping) and short-video commerce initiatives with creators
  • Track GMV, order volume, and creator-driven sales performance within TikTok Shop's Seller/Affiliate Center
  • Act as the primary point of contact for assigned clients, delivering weekly, monthly, and quarterly reports and leading client calls and quarterly business reviews
  • Collaborate with internal teams to align influencer and TikTok Shop initiatives with broader campaigns
  • Develop creator recruitment and campaign strategies tailored to each client's goals, and spot growth opportunities in existing programs

Qualifications

  • 3-4 years of influencer marketing or creator partnership experience (agency or multi-brand experience preferred)
  • Hands-on experience managing TikTok Shop preferred - Seller Center, Affiliate/Creator marketplace, and Shop campaigns
  • Proven ability to manage multiple influencer programs simultaneously
  • Strong understanding of influencer platforms and tools (TikTok Creator Marketplace, ShopMy, LTK, Aspire, CreatorIQ, or similar)
  • Experience recruiting and negotiating with creators across a range of follower tiers and platforms
  • Excellent verbal and written communication skills, with a client-service mindset
  • Highly organized self-starter who can prioritize and execute in a fast-paced environment
  • Analytical mindset with proficiency in Excel/Google Sheets and reporting dashboards
  • Demonstrated success building and maintaining strong client and creator relationships
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