Performance Marketing Manager
About the role
Are you passionate about scaling brands, driving measurable growth, and building high-performing campaigns that create real business impact? Campus Sutra is looking for a results-driven Performance Marketing Manager to lead growth across multiple fashion brands in our portfolio.
This is an exciting opportunity to work on diverse brands targeting different customer segments — including Cahoot, Haute Sauce, Instafab Plus, and more.
If you understand D2C growth, love data-driven marketing, and know how to scale profitable campaigns in the fashion space, this role is for you.
What we are looking for
- 2–3+ years of hands-on experience in performance marketing for D2C eCommerce brands
- Mandatory experience in Fashion / Lifestyle eCommerce brands only
- Strong expertise in Meta Ads (Facebook / Instagram) and Google Ads
- Proven track record of scaling revenue, ROAS, CAC efficiency, and customer acquisition
- Deep understanding of campaign funnels, retargeting, audience building, pixels, creatives testing, and conversion optimization
- Understanding of any CRM tool to re-engage with existing customers via whatsapp, email and SMS
- Strong analytical mindset with the ability to read data and make smart growth decisions
- Passionate about growing businesses and delivering results
- Highly ownership-driven, proactive, and execution-focused
Key Responsibilities
- Plan, launch, optimize, and scale paid campaigns across Meta & Google
- Drive new customer acquisition while maintaining profitable ROAS
- Build and improve full-funnel growth strategies
- Analyze campaign performance and identify opportunities for scale
- Work closely with creative, content, and ecommerce teams for winning ad strategies
- Manage budgets efficiently and maximize returns
- Stay updated with latest platform trends, algorithm changes, and best practices
Why Join us ?
- Be part of one of the fastest-growing fashion brands
- High-impact role with direct influence on business growth
- Fast-paced, ambitious, and performance-driven culture
- Opportunity to experiment, scale, and grow your career
- Work across multiple fashion brands within our portfolio, each catering to distinct audiences — including Cahoot, Haute Sauce, Instafab Plus, and more.
Apply with your updated resume here or email at [email protected]
Founded in 2013, Campus Sutra has grown into one of India’s most-loved men’s fashion brands trusted by 12 lakh+ customers who want everyday style without the drama. What started as a small idea turned into a movement: bringing fashion that looks premium, feels premium, but stays genuinely affordable.Our mission is simple - build "Everyday Fashion for the Everyday Man."No overpriced hype. No boring basics. Just clean fits, fresh silhouettes, and comfort-first clothing built for work, weekends, travel, dates, office, and everything in between. We don’t just make clothes, we create a style ecosystem where fashion meets function. Where every man can build a capsule wardrobe that works as hard as he does.Backed by a massive online presence and a loyal community across India, Campus Sutra continues to redefine men’s everyday fashion with fresh drops, honest pricing, and a commitment to quality you can feel in every stitch.If you love smart styling, effortless outfits, and trends that don’t try too hard Welcome to the Campus Sutra tribe. Let’s get dressed for life.
