Swish is building the next generation of food delivery by owning the entire value chain, from menu design and pricing to kitchen operations and customer experience. Backed by leading investors, we're building the future of food delivery by continuously launching new products, expanding into new markets, and creating innovative operating models.

You will own paid acquisition for delivery partners, managing budgets and campaigns across Meta, Google, and job platforms. You will optimise the funnel from lead to active partner while building scalable acquisition playbooks for city supply teams.

What You'll Do

Acquisition Strategy & Budget

• Own monthly and quarterly delivery partner acquisition plans by city, zone, and vehicle type.
• Translate supply gaps into hiring targets, channel strategies, and budgets.
• Manage acquisition budgets and optimise spend across cities and channels based on cost and partner quality.
• Plan surge campaigns around festivals, monsoons, peak meal times, and new kitchen or city launches.

Campaign Execution

• Run end-to-end campaigns across Meta, Google (Search, YouTube, Display, and App), and job platforms such as Apna, WorkIndia, Naukri, and Indeed.
• Build and test regional-language creatives in partnership with the Brand team.
• Run lead-generation, click-to-WhatsApp, and app-install campaigns based on city requirements.
• Manage agencies and affiliate/DSA partners, including briefs, payouts, performance, and lead quality.

Funnel Optimisation

• Own the complete partner funnel: lead → app install → sign-up → documentation → verification → training → first order → Day 7 and Day 30 activation.
• Identify funnel drop-offs and work with Product and Operations to improve conversion.
• Run structured A/B tests across audiences, creatives, landing pages, and bidding strategies.

Measurement & Tracking

• Maintain attribution across AppsFlyer or similar MMPs, Meta Pixel/Conversions API, and Google conversion tracking.
• Track cost per lead, cost per onboarded partner, and cost per active partner.
• Build city, channel, and campaign dashboards with Analytics and conduct weekly performance reviews.
• Identify lead fraud and duplicate sign-ups and work with Trust & Safety to address them.

Playbooks & Stakeholder Management

• Build acquisition playbooks, creative libraries, and performance benchmarks for city supply teams.
• Balance paid acquisition with referrals, offline drives, and partner-to-partner programmes to optimise overall acquisition costs.
• Ensure campaigns comply with platform policies and relevant labour and earnings-claim guidelines.

How You'll Be Measured

• Cost per active partner
• Partners onboarded vs. plan by city and week
• Lead-to-active conversion rate
• Day 7 and Day 30 retention
• Spend vs. plan and channel-level cost efficiency
• Time taken to close identified supply gaps

What We're Looking For

• 3–6 years of experience, including at least 2 years of hands-on performance marketing budget management.
• Proven experience with Meta Ads Manager and Google Ads, including lead-generation and app-install campaigns.
• Working knowledge of MMPs such as AppsFlyer, Branch, or Adjust and conversion tracking through Pixel/Conversions API.
• Strong Excel or Google Sheets skills; SQL knowledge is an advantage.
• Strong understanding of acquisition funnels, activation, retention, and cost efficiency.
• Ability to communicate effectively with city teams, agencies, cross-functional stakeholders, and senior leadership.