PetRay is looking for a Digital Marketing Executive with strong hands-on experience in Meta Ads and prior experience working with D2C brands.

The candidate will be responsible for planning, executing, monitoring, and optimizing digital campaigns with a focus on customer acquisition, conversions, and overall growth.

Key Responsibilities

• Plan, execute, and optimize Meta Ads campaigns across Facebook and Instagram.
• Manage campaign budgets, audiences, targeting and retargeting.
• Track and improve key performance metrics including ROAS, CPA, CPC, CPM, CTR, and conversions.
• Analyse campaign performance and provide actionable insights.
• Work closely with the creative/content team to develop performance-driven ad creatives and campaigns.
• Stay updated on digital marketing trends, competitor activity, and new opportunities for growth.

Requirements

• 3-5 years of experience in Digital Marketing / Performance Marketing.
• Strong hands-on experience with Meta Ads Manager — mandatory.
• Prior experience working with D2C brands/companies — mandatory.
• Strong understanding of performance marketing and conversion funnels.
• Good analytical and data interpretation skills.
• Experience with Google Ads, GA4, Meta Pixel, and conversion tracking will be an added advantage.
• Immediate joiners preferred.

Why Join PetRay?

• Opportunity to work closely on D2C growth and performance marketing
• High ownership and opportunity to make a direct impact on digital growth