Experience: Minimum 3 years

Job type: In Office

Salary: 40000-45000

Job Location: Rohtak

We are looking for an experienced Performance Marketing Specialist with expertise in Meta Ads and Google Ads to drive online sales, customer acquisition, and business growth.

Key Responsibilities

• Plan, execute, and optimize Meta and Google Ads campaigns.
• Improve ROAS, reduce CAC, and maximize conversions.
• Manage campaign budgets, audience targeting, retargeting, and A/B testing.
• Track performance using GA4, Meta Pixel, and Google Tag Manager.
• Analyze campaign data and implement growth strategies.
• Collaborate with creative teams to develop high-converting ads.

Requirements

• Minimum 3 years of hands-on experience in Meta Ads and Google Ads.
• Proven experience in campaign optimization and budget scaling.
• Strong analytical skills and understanding of ROAS, CAC, CPA, and conversion tracking.
• E-commerce/D2C experience preferred.