Position: Influencer Marketing Coordinator

Location: Sector 30, Gurugram

Experience: 1 - 2 years

Compensation: 25,000 INR - 30,000 INR

Key Responsibilities

1. Scouting

• Discover creators across Instagram, YouTube, and emerging platforms in line with campaign goals, niches, and audience profiles.
• Build and maintain a database of creators, tracked by niche, tier (nano, micro, mid, macro), platform, rates, and past performance.
• Stay on top of trends, viral formats, and rising creators before they become expensive.

2. Filtering and Vetting

• Shortlist creators on engagement rate, audience quality, content quality, brand fit, and past brand collaborations.
• Run audience authenticity checks: fake followers, engagement pods, bot activity, and audience geography and demographics.
• Review past sponsored content for performance, brand safety, and any controversy or red flags.
• Rate creators on a standard scorecard so selection is data-backed rather than gut-based.
• Share shortlists with the campaign team along with expected reach, engagement, and cost estimates.

3. Outreach and Closing

• Reach out to creators and managers via DM, email, and WhatsApp with personalised pitches.
• Negotiate pricing, deliverables, timelines, usage rights, and exclusivity to get the best value within budget.
• Close deals quickly while keeping relationships positive for repeat collaborations.
• Coordinate contracts, briefs, invoices, and payment timelines with the finance and legal teams.
• Hand over closed creators to the campaign execution team with complete documentation.

4. Reporting and Process

• Track funnel metrics: creators scouted, shortlisted, contacted, response rate, closure rate, and average cost per deal.
• Keep trackers and CRM sheets updated in real time.
• Suggest improvements to scouting criteria, outreach templates, and negotiation approach.

Requirements

• 1-2 years in influencer marketing, creator partnerships, talent management, or a similar field (agency or brand side).
• Strong understanding of the creator ecosystem and how different platforms work.
• Proven negotiation and closing skills, with examples of deals you've closed.
• Analytical mindset, comfortable with engagement metrics, audience insights, and rate benchmarking.
• Excellent written and verbal communication in English and Hindi (other regional languages are a plus).
• Proficiency in Google Sheets/Excel and influencer tools; basic CRM experience preferred.
• Highly organised, able to manage multiple creators and campaigns at once.

Good to Have

• Existing network of creators or agencies in key niches (e.g., beauty, fashion, tech, finance, lifestyle).
• Experience with contracts, usage rights, and compliance (ASCI guidelines, disclosure norms).
• Knowledge of paid amplification and whitelisting of creator content.

KPIs

• Number of qualified creators scouted per month
• Shortlist-to-closure conversion rate
• Average cost per deal versus benchmark
• Share of vetted creators meeting authenticity and engagement thresholds
• Turnaround time from scouting to signed deal

Apply at [email protected] / [email protected]