Influencer Marketing Executive
About the role
Location: Jaipur (on-site)
Experience: 2+ years in influencer marketing
Employment type: Full-time
About Us
Urbaine Consumer India is a fast-growing D2C beauty, personal care and wellness company. We run two brands: The Wellness Shop (thewellnessshop.in), a trusted name in herbal personal care and wellness, and Hey Pookee, a youth-focused lifestyle brand.
Role Overview
We’re looking for an Influencer Marketing Executive to plan, run and scale influencer campaigns that build brand awareness and drive sales across Instagram, YouTube and other platforms.
Key Responsibilities
- Identify, shortlist and onboard influencers across nano, micro, macro and celebrity tiers that fit our brands and audiences.
- Plan and run influencer campaigns end to end, from briefs and negotiation to content approval, posting and payment.
- Negotiate commercials and deliverables within budget, and manage barter and paid collaborations.
- Build and maintain long-term relationships with influencers, creators and talent agencies.
- Coordinate product dispatches and track content timelines.
- Ensure all content follows ASCI influencer guidelines, including clear paid-partnership disclosures, and our brand and claim guidelines.
- Track campaign performance (reach, engagement, CPV, CPE, coupon sales and ROI), and share regular reports with insights.
- Source UGC and creator content for ads, the website and social media.
- Keep up with trends, formats and creators in beauty, wellness and lifestyle.
Requirements
- 2+ years of influencer marketing experience, preferably in a D2C, beauty, personal care or lifestyle brand, or an agency.
- A strong network of influencers and creators, especially in beauty and lifestyle.
- Good negotiation, communication and relationship-building skills.
- Working knowledge of Instagram and YouTube analytics, and of campaign tracking tools.
- Strong organisation skills, able to manage multiple campaigns at once.
- Proficiency in Excel or Google Sheets for tracking and reporting.
- Fluency in Hindi and English.
Good to Have
- Experience with influencer platforms or tools.
- Experience running affiliate or coupon-led campaigns.
Our story started in India in early 2021. It began with our belief in something revolutionary: that business could be a force for good. Following this vision, we have been doing our market research for more than 2 years and found concrete issues which everyone is facing related to skin, hair and overall wellness. We aim to impact people’s lives by providing a natural skincare routine that would not exploit nature and enrich your life! Here we present our whole new range of organic skin care and hair care products that are a perfect combination of super nutrients for powerful products that take skin and hair from blah to brilliant. We source the highest quality ingredients for your skin. No parabens, sulfates, formaldehyde, paraffin, mineral oil, or animal testing allowed! We are on a mission to steer people toward better and accessible skin care and hair care that will enable them to shine their brightest. You might ask, how do we do it? The answer is simple - we mix the perfect combination of super nutrients for powerful products. We derive our values from the concept of Charaka Samhita. In the Indus Valley area around 1000 BC in Sanskrit, the Charaka Samhita is a treatise on general medicine. According to it, the human body comprises three-body states, which include Vata, Pitta, and Kapha. Vata consists of the elements air and ether. Pitta consists of fire and water elements, and Kapha is characterized by earth and water elements. When the three-body states are in perfect harmony, people enjoy good health, whereas an imbalance causes diseases. We seek to address this state of imbalance through a process of natural healing. Our mission has been to develop safe and efficacious products to bring Wellness to every Home and Happiness in every Heart.
