Blibli Private Label (BPL) is part of Blibli Group — a subsidiary company operating in the private label industry. We design, develop, and deliver high-quality products that reflect Blibli’s standards of trust, innovation, and care. Here, you’ll turn market insights into products customers love, working closely with teams across merchandising, supply chain, and marketing to grow Blibli’s own brand portfolio nationwide.

As Brand Marketing & Promotions Manager (Home & Living), you will lead the planning and execution of integrated marketing and promotional strategies to drive category growth, brand awareness, and sales performance across Blibli Private Label's Home & Living portfolio. You will collaborate closely with Commercial, Merchandising, Operations, Creative, and external partners to deliver impactful campaigns across both online and offline channels while ensuring strong return on marketing investments.

What You'll Work On

• Develop and execute marketing and promotional strategies to drive category growth, brand awareness, and sales performance.
• Lead integrated marketing campaigns across both online and offline channels, including digital marketing, CRM, social media, retail activations, events, partnerships, and promotional programs.
• Drive customer acquisition, engagement, and retention initiatives through data-driven marketing activities.
• Manage and optimize marketing budgets to ensure strong ROI, ROAS, and overall business impact.
• Analyze campaign performance, customer insights, and market trends to identify growth opportunities and improve marketing effectiveness.
• Collaborate with Commercial, Merchandising, Creative, and Operations teams to develop and execute impactful marketing initiatives.
• Monitor competitor activities, consumer behavior, and industry trends within the Home & Living category.
• Prepare performance reports and provide strategic recommendations to support business objectives.

Qualifications

• Bachelor's degree in Marketing, Business, Management, or a related field.
• 5+ years of experience in Brand Marketing, Trade Marketing, Category Marketing, or Campaign Management within the Home & Living industry.
• Must have experience in categories such as Furniture, Home Décor, Home Appliances, Home Improvement, or related Home & Living sectors.
• Proven experience managing integrated marketing campaigns across both online and offline channels.
• Strong commercial acumen with hands-on experience managing marketing budgets, measuring ROI/ROAS, and evaluating promotional effectiveness.
• Strong understanding of Home & Living consumer behavior, market trends, seasonal campaigns, and customer purchase journeys.
• Experience collaborating cross-functionally with Commercial, Merchandising, Creative, and Operations teams.
• Strong analytical, project management, communication, and stakeholder management skills.
• Ability to thrive in a fast-paced and highly collaborative environment.