About the Company

Founded in 2019, Traya is one of India's largest digital health-tech platforms for haircare and

hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians

that are suffering from hair loss with a holistic 360-degree solution, which includes clinically

proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized

diet plans, and more! Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed,

a Stanford Business School alumnus.

Traya has more than 2.5L+ customers, with a 93% success rate and 30% MoM growth over the past year.

Key Responsibilities

1. Influencer & Celebrity Marketing: Assist in creator discovery, shortlisting, outreach, coordination, briefing and content approvals across regional campaigns.
2. Campaign Execution: Assist in managing campaign timelines, deliverables and coordination with internal teams, agencies and external partners (includes offline centre campaigns, creator campaigns, in app video content, any comms/ other brand campaign initiatives)
3. Content & Creative Research: Research emerging social media trends, competitor campaigns, content formats, creators and relevant consumer insights.
4. Shoot Coordination: Help with pre-production planning, shoot schedules, product arrangements, creator communication and post-production follow-ups.
5. Brand Marketing Initiatives: Support brand campaigns, celebrity partnerships, offline activations and other ongoing marketing projects.
6. Reporting & Tracking: Efficient in google sheets and ppt to maintain trackers and databases.
7. Cross-functional Coordination: Work closely with design, performance marketing and agencies and other internal teams to facilitate campaign deliverables.

Requirements

• Currently pursuing or recently completed a degree in Marketing, Advertising, Mass Media, Communications or a related field.
• Strong understanding of Instagram, influencer marketing, digital advertising and emerging content trends.
• Good communication, coordination and organisational skills.
• Proficiency in Google Sheets, Google Slides and basic presentation tools.
• Creative thinking, attention to detail and the ability to manage multiple tasks.
• Prior internship experience in a marketing agency, brand or creator management company is a plus.

They will work on overall aspects of brand marketing at a D2C.