Company: UltraCare PRO (Zealmax Innovations Pvt. Ltd.)

Experience: 5-7 years

Location: Ahmedabad, Gujarat

Why this role exists-

UltraCare PRO already sells across marketplaces, quick commerce and our own website. The next step is to become a brand people look for by name and recommend to others.

Your mandate is to grow the brand organically, in both brand equity and revenue. We want growth that lasts: demand that compounds through search, content, community and word of mouth, not revenue that only grows when ad spend does.

This is a hands-on role. You'll set the direction for four teams and stay close enough to the work to write a brief yourself, give sharp feedback on a design, or work out why a page lost its ranking.

What you'll own

Brand strategy

• Build and run a 12-month brand and organic growth plan, with targets for brand demand and organic revenue.
• Define what UltraCare PRO stands for and how it looks and sounds, in a brand system every team works from.
• Set a clear architecture for the master brand and its sub-brands, so each has a job and the core brand gets stronger.
• Keep the brand consistent wherever customers meet it: website, marketplace listings, quick commerce, packaging, social and ads.

SEO

• Own SEO for our website end to end, from technical health to content and backlinks, and judge it on revenue, not just traffic.
• Grow branded search on Google and the marketplaces, and track our share of search against competitors.

Content

• Build an education-led content engine. Many people still don't know what a TENS machine does or which device is right for them, so clear explainers do a lot of the selling.
• Turn reviews, customer stories and expert voices such as physiotherapists into content people trust.

Social media

• Own organic social: strategy, calendar, formats and community management.
• Run creator partnerships that build credibility and drive sales, and measure them properly.

Design

• Lead the design team and raise the bar on quality and turnaround.
• Keep performance marketing, marketplace and quick commerce teams supplied with on-brand creative, and feed back what's working.

Team and collaboration

• Hire, coach and grow your teams, with clear goals and regular reviews.
• Work closely with performance marketing, ecommerce, quick commerce and D2C so brand and performance pull in the same direction.
• Brief and manage agencies and freelancers where they add speed or skill.

Measurement

• Report monthly on branded search, share of search, organic traffic and revenue, social engagement, and ratings and reviews.
• Show how organic growth improves blended MER over time, so each rupee we spend brings back more revenue.

What success looks like

We'll judge this role on organic revenue and brand demand, not on how much content goes out

• Organic channels bring in a clearly larger share of revenue.
• Branded search is up on Google and on the marketplaces.
• Our website ranks for the searches that matter in our categories, and that traffic converts.
• UltraCare PRO looks and sounds like one brand wherever customers find it.
• The team is stronger than when you joined.

What you'll bring

Must have

• 5 to 7 years in brand, content or growth marketing, working on consumer brands.
• Hands-on experience scaling a brand. You can walk us through what you did yourself, what changed and which numbers moved.
• Working knowledge of design, content, social media and SEO.
• Experience leading a team, and you enjoy developing people.
• Comfort with data. You set targets, track them in tools like GA4, Search Console and marketplace dashboards, and act on what they show.
• Strong taste in design and writing, and the ability to explain your feedback.
• You think about revenue as well as reach.

Good to have

• D2C experience. It's a strong plus but not a requirement, so if you've scaled a brand in another setting, we'd still like to hear from you.
• Experience in health, wellness, personal care or consumer electronics.
• Comfort communicating health benefits responsibly, within ASCI and regulatory guidelines.
• An understanding of how brand strength shows up in marketplace and quick commerce sales.

Why join us

• Real ownership. Four teams, a clear mandate and a direct say in how the brand grows.
• Demand to build on. Our products already sell on India's biggest marketplaces and quick commerce apps, so you're not starting from zero.
• Room to lead the category. Many customers are still learning what these devices can do. The brand that explains best and earns the most trust can pull ahead.
• Work that matters. Our products help people with aches and pains they deal with every day.