Designation: Associate Manager/ Manager- Digital/Social Media Strategist

Location: Mumbai- Andheri, Mumbai

Individual Contribution role.

Role & responsibilities

Social Media & Content

• Own and manage the social media content calendar across platforms.
• Develop monthly content plans aligned with brand priorities, campaigns, launches and cultural moments.
• Drive a content-first approach across organic social, digital campaigns and brand platforms.
• Lead the development of engaging, on-brand content via freelancers/agencies/designers.

Creative & Copy

• Develop creative briefs and manage the end-to-end creative development process for products.
• Write and/or develop product communication or campaign communication that can be adapted for e-com, social copies, captions, headlines, taglines and campaign messaging.
• Ensure consistency in brand tone, visual identity and communication across all touchpoints.
• Bring fresh content formats, trends and ideas to keep the brand culturally relevant.

Product Communication

• Own communication for products across the mass to premium portfolio, adapting messaging based on the target consumer and positioning.
• Develop product USPs, feature communication, launch messaging, website/PDP product led copies, retail communication and other product-related content.
• Translate product features into simple, compelling consumer benefits.

Brand Communication

• Help shape and execute the overarching brand communication and content strategy.
• Ensure consistency of the brand narrative across social, digital, retail, e-commerce and other consumer touchpoints.
• Support campaign development from brief to execution, ensuring communication ladders back to the larger brand thought.

Cross-functional Collaboration

• Work closely with category, product, design, e-commerce, sales, media, PR and agency partners.
• Manage multiple projects simultaneously while ensuring timelines and quality of output.
• Stay updated on social trends, consumer behaviour, competitors and emerging content formats.

Preferred candidate profile

1. Experience in D2C, fashion, lifestyle, accessories, or consumer brands
2. Have created social, influencer marketing and TOF brand campaigns
3. Familiarity with ecommerce / website content requirements
4. Early exposure to basic performance metrics and creative testing