We're Hiring | Brand Manager (Maternity Cover) in France

Location: Genas, Lyon area, France

About the Company

MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands - from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™,Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Armorsaurs™, CarTuned™, Ninjombie™, Wonder Factory™, BABY born®, and Zapf Creation®.

To learn more, visit www.mgae.com and follow MGA on LinkedIn, TikTok, Instagram and Facebook.

The Opportunity

We’re looking for a Brand Manager to join our France Marketing team, reporting to the Marketing Manager.

You’ll help develop and deliver the French marketing strategy, driving consumer and retail demand for MGA’s brands. Working closely with the France Marketing Manager, Sales team, US colleagues and agency partners, you’ll bring campaigns to life, manage product lines and support commercial growth.

What You’ll Be Doing

• Help develop and implement French marketing plans that deliver financial objectives, using category, consumer and market insights to identify opportunities for brand and product growth.
• Deliver integrated campaigns across PR, TV, digital and social advertising, sales promotions, merchandising and retail touchpoints to engage children and parents.
• Manage agency partners and project budgets, monitor campaign KPIs and return on investment, and adjust activity to improve results.
• Develop B2B brand partnerships and experiential activity that bring our brands to life.
• Support the French product portfolio, including new launches, product positioning, competitor analysis and samples for customer selections.
• Work with US colleagues to maintain product assets, including imagery, sales sheets, presentations, instruction manuals, rich media and product specifications.
• Review French product line performance, including weekly customer EPOS and market data such as Circana, to inform decisions.
• Partner with Sales on seasonal presentations, listings, exclusives and customer activity that support sell-in and sell-through, including retail promotions, online content and catalogue pages.
• Oversee customer new-line and specification forms, retailer portal uploads and product sample management.
• Help keep the French showroom current and support the organisation of and attendance at trade fairs and exhibitions.

What We’re Looking For

• At least three years’ brand management experience within consumer goods; experience in toys or marketing to parents and children is preferred.
• A degree in business or marketing is desirable.
• Broad experience across the marketing mix, including strategy, planning, trade marketing, partnerships, events, research, PR, e-commerce, CRM, digital and social media, and product development.
• Product line management experience and confidence managing multiple external agencies.
• Commercial and financial awareness, with confidence using data, setting budgets and monitoring performance.
• Strong organisation, communication and relationship-building skills, with the ability to manage competing priorities across teams.
• A practical, collaborative approach, enthusiasm for consumer brands and retail, and the confidence to work independently.
• Resilience, flexibility and a calm approach in a fast-changing environment.
• Proficiency in PowerPoint, Excel, Word and Outlook, and confidence using platforms such as Google Docs and Box. Photoshop knowledge is an advantage.

MGA Entertainment is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants.