Company Description Sheet Story is a premium UK bedding brand that weaves the rich narratives and passions of artisans into fine fabrics and curated prints. Each pillowcase, sheet, and duvet cover is designed to tell a unique story, turning everyday bedding into a personal and artistic experience. The brand emphasizes craftsmanship, quality materials, and distinctive designs that resonate with customers who value both comfort and meaning. Sheet Story offers a creative environment where team members contribute to a story-driven approach to home textiles and lifestyle products.

Role Description The Performance Marketing and Social Media Manager is a full-time, on-site role based in Faisalabad. This role is responsible for planning, executing, and optimizing digital campaigns across social media and performance marketing channels to grow brand awareness, engagement, and conversions. Day-to-day tasks include managing social media calendars, creating and coordinating content, monitoring campaign performance, and adjusting strategies based on analytics. The role involves collaborating with design, content, and operations teams to ensure cohesive brand messaging, managing paid social and other performance campaigns, and engaging with the online community through comments, messages, and partnerships. The manager will also track key metrics, prepare performance reports, and recommend data-driven improvements to support business growth.

Qualifications

• Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills to plan, execute, and refine multi-channel campaigns.
• Candidates should possess effective Communication and Writing skills to craft clear, compelling messages and engage with online audiences and internal stakeholders.
• Candidates should possess Content Strategy skills to develop cohesive content plans aligned with brand identity, campaign objectives, and seasonal stories.
• Candidates should possess a solid understanding of performance marketing, including paid social platforms, audience targeting, and analytics tools.
• Relevant qualifications include experience in digital marketing or social media roles, familiarity with e-commerce or consumer brands, and proficiency in using social media management and analytics tools.
• A bachelor’s degree in Marketing, Communications, Business, or a related field is preferred, along with the ability to work on-site in Faisalabad and collaborate effectively in a cross-functional team.