PT Kuka Home Furniture Indonesia (UNITWO) is looking for a Top Creator Partnership Specialist.

Key Responsibilities

1. Top Creator Sourcing & Recruitment

• Research and identify potential Top Creators, particularly on TikTok and other relevant e-commerce platforms.
• Conduct initial outreach and introduce collaboration opportunities to suitable creators.
• Maintain an updated database of potential, contacted, shortlisted, and active Top Creators.
• Evaluate creators based on content quality, audience profile, live-streaming performance, GMV potential, and brand suitability.

2. Creator Onboarding & Relationship Management

• Support the onboarding process for new Top Creators, including briefing, product selection, commercial terms, and required documentation.
• Build and maintain positive relationships with active creators and their management teams.
• Follow up regularly with creators regarding schedules, deliverables, product samples, and campaign participation.
• Ensure creators clearly understand the campaign objectives, product information, promotional mechanics, and brand guidelines.

3. Live Campaign Coordination

• Coordinate Top Creator live-streaming schedules, product arrangements, vouchers, samples, and promotional support with internal teams.
• Monitor creator live sessions and provide operational support when required, including during evening or weekend sessions.
• Ensure all campaign preparations and deliverables are completed according to the agreed timeline.
• Identify operational issues during creator live sessions and coordinate promptly with the relevant internal teams.

4. Performance Monitoring & Reporting

• Monitor creator performance using key indicators such as GMV, traffic, conversion rate, live duration, engagement, and ROI.
• Prepare regular performance reports and maintain accurate campaign records.
• Compare creator performance across campaigns and identify opportunities for improvement.
• Escalate performance issues and provide relevant data to support optimization decisions.
• Track each creator’s progress against agreed targets and milestones.

5. Campaign Execution & Internal Coordination

• Work closely with the Affiliate, E-commerce, Ads, Content, and Design teams to execute Top Creator campaigns.
• Coordinate campaign materials, product information, promotional mechanics, and other required assets.
• Ensure all creator activities are aligned with the campaign plan and brand requirements.
• Support the Senior team member in implementing creator development and retention strategies.

6. Market Research & Creator Development

• Monitor competitor activities and emerging trends in creator commerce and live-streaming.
• Identify new creators, platforms, campaign formats, and collaboration opportunities.
• Collect creator feedback and market insights to support future campaign planning.
• Suggest practical improvements based on campaign results and creator performance.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Fluent in English is a must.
• 1–3 years of experience in affiliate marketing, creator management, influencer marketing, live commerce, or partnership roles.
• Experience working with TikTok Shop, live-streaming creators, affiliates, or e-commerce brands is preferred.
• Strong communication, follow-up, and relationship-management skills.
• Comfortable communicating and negotiating with creators, agencies, and external partners.
• Able to understand and monitor performance indicators such as GMV, traffic, conversion rate, live duration, and ROI.
• Organized, responsive, and able to manage multiple creators, schedules, and deadlines simultaneously.
• Willing to monitor and support scheduled creator live sessions outside regular office hours when necessary.
• Proactive, detail-oriented, and able to work effectively in a fast-paced environment.