Job Title: Thailand Influencer Marketing Specialist
About the Role We are looking for a highly connected and trend-driven professional to join Fits.Co.,Ltd. as our Thailand Influencer Marketing Specialist.
In this role, you will be the driving force behind our brand's voice and presence in the Thai market.
You will spearhead our influencer outreach, manage end-to-end campaigns, and cultivate authentic partnerships with key creators to elevate our brand within the vibrant Thai beauty ecosystem.
Key Responsibilities
- Influencer Sourcing & Discovery: Actively search for, identify, and recruit new influencers and content creators who perfectly align with our brand identity.
- Relationship Management: Serve as the main point of contact, building and maintaining strong, long-term relationships with influencers and their respective agencies.
- Campaign Execution (Seeding): Manage and execute both unpaid (product gifting/seeding) and paid influencer campaigns from start to finish.
- Content Planning & Coordination: Plan, coordinate, and oversee the production of sponsored influencer content to ensure it meets strict brand guidelines and achieves campaign goals.
- Performance Tracking: Monitor, analyze, and report on the performance of influencer campaigns—tracking engagement rates, ROI, and reach—to optimize future marketing strategies.
- Contract Negotiation: Handle outreach, rate negotiations, and deliverables agreements directly with creators and agencies.
Basic Qualifications & Requirements
- Minimum 2+ years of proven experience in marketing, PR, or influencer-related roles.
- Deep understanding of and hands-on experience with major social media platforms, including Instagram, TikTok, X (Twitter), and YouTube Shorts.
- A high level of understanding and genuine personal interest in the beauty influencer landscape and ecosystem in Thailand.
- Native or highly fluent proficiency in Thai, alongside professional fluency in English (both written and spoken).
- Excellent communication, networking, and organizational skills, with a proven ability to manage multiple campaigns simultaneously.
- Must be able to work in a 100% remote work-from-home environment.
Preferred Qualifications (Nice-to-Haves)
- Ability to communicate in Korean is highly favored.
- Previous experience working specifically in the cosmetics, skincare, or broader beauty industry.
- Highly sensitive to and interested in current global and local trends, especially within the beauty and lifestyle sectors.
- An established, existing network or database of Thai beauty influencers and agencies is a strong plus.