Dr. Martens is more than a brand - it's a global icon with over 60 years of attitude, heritage, and cultural impact. We're a thriving, values-driven business powered by diverse thinkers, bold doers, and people who bring their whole selves to work. If you're ready to make your mark, you're in the right place.

At DM, our values guide everything we do: Be Yourself, Act Courageously, Show You Care. They're not just words - they're how we turn passion into progress.

WHERE YOU CONTRIBUTE

As the Senior Retail Marketing Manager, you will be responsible for leading the strategy and execution of all direct-to-consumer marketing initiatives across our owned and operated retail stores in the Americas.

This is a high-impact marketing leadership role where you will drive brand growth and consumer engagement through innovative marketing campaigns, strategic retail activations, and premium visual merchandising. With an in-depth understanding of the Dr. Martens brand, DTC trends, and consumer behaviour, you will shape the future of our retail experience in the Americas region.

As a senior leader, you will work closely with cross-functional teams and influence key business outcomes that directly impact regional growth.

This is a temporary role expected to last around 6 months, depending on the needs of the business. This is a hybrid role that is open to candidates in either Portland, OR (reporting into our downtown Headquarters) or Los Angeles, CA (reporting into our LA Showroom).

CORE ACCOUNTABILITIES

Retail Marketing Strategy & Brand Growth

• Lead the development and execution of the marketing strategy for Dr. Martens' direct-to-consumer retail business in the Americas, ensuring alignment with corporate goals, regional objectives, and brand positioning.
• Develop and scale retail marketing programs to drive brand growth, attract new consumers, and increase foot traffic through product launches, seasonal activations, and engaging in-store experiences.

Consumer Journey & Cross-Functional Partnership

• Own the retail consumer journey and marketing calendar including retail-specific programs, collaborations, and CDP initiatives. Actively partner with cross-functional partners including Brand Marketing, Creative, Digital, Merchandising, and Retail Operations.

Executive Communication & Stakeholder Alignment

• Communicate and align retail marketing initiatives with executive leadership and senior stakeholders, providing clear reporting on progress, performance, and impact against business goals.

People Leadership, Partners & Agencies

• Lead, mentor, and inspire the retail marketing manager, setting clear objectives, fostering collaboration, and ensuring they are equipped with the resources and support needed to succeed. Create a culture of high performance and innovation.
• Identify and manage partners and agencies that create solutions to drive initiatives at scale.

Budget & Performance Management

• Manage the retail marketing budget for the Americas region, ensuring efficient allocation of resources across programs, tracking spend against performance metrics, and delivering results within budget.

KEY SKILLS & CAPABILITIES

Education, Experience & Industry Knowledge

• Bachelor’s degree in business, marketing, or communications. 10+ years of progressive marketing leadership experience, with a focus on direct-to-consumer retail, brand management, and integrated marketing strategies. Experience in footwear, apparel, or lifestyle brands is strongly preferred.
• Deep understanding of retail marketing strategies, consumer journey mapping, visual merchandising, digital and omnichannel marketing.

Strategic, Creative & Analytical Capability

• Exceptional strategic thinking and problem-solving abilities, with experience in developing and executing scaled, high-impact marketing initiatives that drive growth and traffic.
• Proactive and solution-oriented, anticipating the needs of retail store management and consumers.
• Ability to combine creative vision with data-driven decision making, leveraging insights and analytics to refine strategies and optimize marketing spend.

Communication, Influence & Results

• Excellent communication, presentation, and negotiation skills, with the ability to influence senior leaders and cross functional partners while fostering strong relationships.
• A track record of successfully managing and executing marketing initiatives that drive measurable results, including increased foot traffic, sales growth, and customer engagement.

Travel Requirements

• Travel Requirement: 0% of working time.

Physical Requirements

• Ability to work at a standard computer setup for 40+ hours per week, with or without reasonable accommodation.

We live and breathe Rebellious Self Expression at Dr. Martens, and there are 3 core values at the heart of it. They never stand alone, but work together as a balancing act of rights and responsibilities to support how we work together at DMs.

BE YOURSELF. ACT COURAGEOUSLY. SHOW YOU CARE.

At DM your technical capability will go hand in hand with the below:

• Great relationship management that delivers results through effective teamwork
• You’ll be a proud custodian to our DM’s culture, embodying what we stand for and encouraging others to do the same
• You’ll help build a highly engaged team – ensuring a collaborative culture and providing guidance & support to other team members
• You will take ownership for your own development, proactively seeking out feedback to build self-awareness
• You will bring the outside-in; you’ll share best practice across the team/business and encourage ideas sharing as well as collaborative problem solving
• You’ll lead the way and role model on all things DE&I & wellbeing

WHAT'S IN IT FOR YOU?

• Welcome to the brand pair of Docs
• Employee discount of 65% off footwear and 50% on accessories
• Early Friday finish in the summertime
• Hybrid work schedule
• Affordable & comprehensive Medical, Dental & Vision packages
• Our Employee Assistance Program – for when times might get tough
• 401(k) Pre-Tax and Roth Retirement savings plans
• DM Foundation, supporting and empowering our communities around the world
• Paid volunteer hours

PAY DETAILS

• $60.00 - $65.00 per hour.
• Exact compensation may vary based on skills, experience, and location.

READY TO FILL YOUR BOOTS?

If you're excited to own your impact, shape the future of an iconic brand, and grow your career in a place that champions individuality - we'd love to hear from you.

For roles where a background check is required, employment is contingent upon successful completion of the screening process in accordance with applicable laws. Background checks are only initiated after a conditional offer of employment has been extended and accepted.

We strive to create an accessible and inclusive application and selection process. We are committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at [email protected] and we will work with you to meet your accessibility needs.

At Dr. Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work. We encourage applications, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability. Diverse and inclusive teams have a positive impact on our brand; helping us to authentically speak to our consumers.

We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included, whatever their role in the Dr. Martens community.