Responsibilities

• Lead and oversee the end-to-end content production process, from planning, concepting, shooting, to final editing review.
• Develop strong and creative content concepts aligned with brand campaigns and goals.
• Manage camera direction, talent handling, and location selection during production.
• Create and supervise UGC-style content to support brand growth and engagement.
• Collaborate closely with the Marketing, Creative, and Social Media teams to ensure content execution follows brand guidelines.
• Monitor and manage project timelines to ensure content delivery is on schedule.
• Stay updated with social media and creative trends to produce engaging and high–performing content.
• Support and mentor the creative team to enhance quality output and workflow efficiency.
• Contribute and participate in brand activations and campaign initiatives when needed
• Placement for Brand Herwell

Requirements

• Proven experience in leading creative/content production teams.
• Strong technical understanding of content production (shot composition, lighting, camera operation, etc.).
• Able to produce and/or oversee UGC-style content for brand needs.
• Strong creative thinking and solid skill in developing content concepts and campaign activations.
• Excellent communication and leadership skills to direct team members and talents on set.
• Good project management capability with strong attention to detail.
• Up-to-date with social media trends (TikTok, Reels, YouTube Shorts, etc.).
• Proficient in content creation tools/software (preferably Adobe Creative Suite or similar).
• Energetic, proactive, and able to work in a fast-paced environment.
• Bonus point: Confident appearing on camera for brand content.
• Passionate about lifestyle, fitness, fashion, or consumer goods industry is an advantage.