Position: Social Media Student Assistant - US

Location: BIBS HQ, Nordhavn

Reports to: Senior Global Social Media Manager

Prerequisites: Enrolled at a university in Denmark. Preferably has hands-on experience in, or a strong understanding of, the US market

BIBS is a premium Danish baby brand established in 1978, loved by families worldwide for our iconic pacifiers and agrowing range of baby essentials. We’re now present in more than 90 markets, blending Scandinavian design with innovation and a passion for creating safe, stylish products for little ones.

As BIBS continues to grow in the Benelux region, strengthening our local presence and building an engaged community is more important than ever. That’s where you come in.

Role Overview

We're looking for a creative, proactive, organised, and social-media-savvy Social Media Student Assistant - US to help grow BIBS' local presence in one of our most important strategic markets.

Working closely with the Global Social Media and US Regional Marketing teams, you’ll support local social media and marketing activities – from creating and localising content to community management, influencer scouting, trend spotting, and supporting activations with key retailers such as Target, Walmart, and CVS.

The ideal candidate has a strong understanding of Meta platforms, particularly Instagram, and the US influencer landscape, with a good eye for engaging social-first content and emerging trends. You understand the nuances of US culture – from regional differences and subcultures to cultural moments and online communities – and know how to make global content feel relevant to different US audiences.

Experience with, or a genuine interest in, the parenting, lifestyle, and design space is a strong advantage.

Key Responsibilities

Social Media & Content

• Support the day-to-day management of BIBS' US social media channel, including scheduling and publishing content in line with the global content calendar.
• Localise global content to ensure it feels culturally relevant and engaging for US audiences.
• Create local social-first content, including lifestyle content, product shots, tutorials, and other relevant formats.
• Coordinate with local UGC creators to develop authentic content for BIBS' social media.
• Identify relevant US trends, subcultures, cultural moments, and content opportunities.
• Support local giveaways, brand collaborations, and retail activations together with the Regional Marketing team.
• Support community management by responding to comments and DMs in line with BIBS' tone of voice and guidelines.

Influencer & Regional Marketing Support

• Scout relevant US influencers and content creators and recommend suitable profiles to the Regional Marketing and Global Influencer teams.
• Support influencer briefs, content concepts, and the identification of relevant local influencer opportunities.
• Support the Regional Marketing team with local marketing activities, retail activations, and market-specific initiatives.

Reporting & Collaboration

• Support the tracking of US social media performance and share key learnings, trends, and opportunities.
• Work closely with Global Social Media & Influence, Regional Marketing, Creative, and other relevant teams to ensure local activities align with global campaigns, launches, and brand priorities

Why join us?

At BIBS, you’ll be part of a fast-growing, design-led brand where creativity is encouraged, collaboration is key, and no two days are the same. This role offers valuable hands-on experience in influencer marketing -perfect for someone eager to grow, learn, and contribute to a dynamic environment.