Key Responsibilities

• Develop and execute monthly social media strategies and content calendars for Instagram, YouTube, and LinkedIn.
• Leverage platform algorithms, features, and emerging trends to drive organic reach and engagement.
• Conceptualize engaging Reels, carousels, short-form videos, and educational content.
• Write compelling hooks, captions, scripts, and platform-specific content.
• Track content performance, audience engagement, reach, and retention metrics.
• Analyze data and optimize content strategies to improve performance.
• Monitor competitors and industry trends to identify content opportunities.
• Collaborate with brand, design, and influencer marketing teams to ensure consistent brand communication.

Qualifications & Skills

• Bachelor’s degree in Marketing, Mass Communication, Journalism, English, or a related field.
• 4–5 years of hands-on social media marketing experience, preferably in a D2C brand.
• Strong understanding of Instagram, YouTube, and LinkedIn algorithms and best practices.
• Proven portfolio of Reels, carousels, captions, and short-form content.
• Strong creative thinking, copywriting, analytical skills, and understanding of consumer psychology.
• Ability to balance creative ideation with execution and performance tracking.
• Self-starter with strong ownership and a bias for action.
• Experience as a content creator is an added advantage.