• Managing and growing VIVAIA's official social media accounts, with a strong emphasis on Instagram and YouTube, ensuring consistent brand voice and visual identity.
• Developing and executing comprehensive social media strategies to engage our global audience and foster a vibrant, active online community.
• Creating, curating, and publishing high-quality, engaging content tailored to each platform's best practices and target demographics.
• Monitoring social media metrics, analyzing performance data, and providing actionable insights to optimize campaigns and content strategy.
• Engaging daily with our community, responding to comments, messages, and mentions to build strong relationships with our customers and brand advocates.
• Collaborating cross-functionally with creative, influencer marketing, and customer service teams to ensure cohesive brand messaging and seamless customer experience.
• Staying up-to-date with global social media trends, emerging platforms, and competitor activities to keep VIVAIA at the forefront of digital marketing.

Requirements

• Must-have: Native or near-native English proficiency (spoken and written) as English is the primary working language.
• Must-have: Demonstrated international perspective, ideally with overseas study or work experience, to effectively connect with global consumers.
• Must-have: Hands-on experience managing and scaling brand presence on Instagram and YouTube.
• Nice-to-have: Familiarity with other global platforms like TikTok, Pinterest, or Facebook.
• Nice-to-have: Experience in the fashion, footwear, or eco-friendly lifestyle sectors.