We're looking for a social-first Graphic Designer who has a sharp eye for creating social-first content for organic and paid channels.

You will play a hands-on creative role in bringing always-on planned and reactive social and campaigns to life through the feed and stories.

You'll work closely with our wider creative department and our social strategists to execute best-in-class social content.

ABOUT US - THE SOCIAL SHEPHERD 🐑

We're a Social-first agency helping global brands, household names, and high-growth scale-ups accelerate their business growth.

We’re a team of 70+ across New York, Miami, and the UK, with big ambitions to continue delivering industry-leading social-first work.

Our full-service offering includes Organic Social, Creative, Influencer, Paid & Commerce.

CORE DESIGN

• Own the BAU Output: Design thumb-stopping, high-quality social assets for day-to-day (BAU) planned content across Feed, Stories, Reels, and TikTok.
• Master Paid & Organic: Create distinct, platform-native designs optimized for both organic community engagement and high-converting paid social campaigns.
• Reactive & Trend-Led Execution: Jump on emerging trends and cultural moments with rapid-turnaround, reactive design work that keeps our clients relevant and part of the conversation.
• Platform-Native Best Practices: Ensure all designs adhere to platform specifications, safe zones, aspect ratios, and the latest UI updates.

CULTURE & STRATEGIC OUTPUT

• Champion Social-First Design: Move away from traditional "print-on-screen" graphics, bringing fresh, social-first design routes and native typography to the table.
• Stay Tapped Into Culture: Constantly monitor internet culture, memes, creator trends, and aesthetic shifts to inform your visual approach.
• Creative Ideation: Actively participate in brainstorms and creative sprints, pitching proactive visual concepts to Social Media Managers, Strategists, and Creative Directors.

COLLABORATION & BRAND OWNERSHIP

• Guard Brand Identity: Seamlessly adapt to and protect the brand guidelines of various clients while finding innovative ways to stretch their visual identity for a social-first audience.
• Cross-Functional Teamwork: Work hand-in-hand with copywriters, video editors, and account managers to ensure visual assets perfectly complement the copy and overarching campaign strategy.
• Asset Management: Maintain organized design files, templates, and asset libraries to ensure efficient workflows across the creative team.

WHAT WE’RE LOOKING FOR

• 2 to 3 years of hands-on experience in motion design and video editing, ideally within a marketing agency or fast-paced brand environment.
• Deep proficiency across the Adobe Creative Suite, specifically After Effects, Premiere Pro, Photoshop, and Illustrator.
• A portfolio or showreel showcasing expertise in both static and motion graphics, video editing, and social media content.
• A native understanding of platform-specific best practices, trends, and video formats across TikTok, Instagram, YouTube, and Meta.
• An organised approach to managing design files, rendering pipelines, and multiple project timelines simultaneously.
• A performance mindset—you appreciate the balance between beautiful design aesthetics and assets that drive real conversions.
• Excellent communication skills and a collaborative attitude to work effectively alongside internal teams.

THINGS TO NOTE

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $75,000 to $85,000 annually, depending on experience.

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

For this role, the Company will offer medical coverage, dental, vision, 401k, and paid time off.

The Social Shepherd Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. In accordance with federal, state, and local laws, we do not discriminate based on race, color, national origin, religion, sex, age, disability, veteran status, genetic information, or any other legally protected characteristic.