The Shooting & Video Content Executive is responsible for product shooting, content production, footage sourcing, and short-form video editing for Judydoll and Joocyee.

The role focuses on creating high-quality, engaging and sales-oriented visual content for TikTok, while continuously improving content quality and effectiveness based on creative trends and performance insights.

Job Descriptions

Video Editing

• Produce and edit short-form TikTok Shop videos, including product introductions, key selling points, color tones, swatches, comparisons, product reviews, tutorials, and other commercial content formats.
• Develop engaging video structures with strong hooks, clear product benefits, supporting proof points, and effective calls-to-action.
• Edit and enhance video content through footage selection, cutting, transitions, voiceovers, background music, effects, subtitles, and other relevant elements.
• Ensure videos are aligned with brand guidelines, product communication, TikTok Shop requirements, and campaign objectives.
• Review content performance and apply insights to continuously improve video structure, creative approach, and editing style.

2. Product Shooting

• Plan and execute product shooting for Judydoll and Joocyee based on product launches, campaign priorities, and content requirements.
• Produce product footage covering packaging, product details, texture, swatching, testing, application, comparison, and other relevant use cases.
• Proactively identify content and footage gaps across products and conduct additional shooting to build a comprehensive and reusable content library.
• Take ownership of the shooting process, including concept development, composition, camera/phone setup, lighting, shooting angles, and overall visual quality.
• Develop creative shooting concepts and visual approaches that enhance product appeal and support content performance.

3. Footage Sourcing

• Search, select, and collect relevant product and creative footage from platforms such as Douyin and Xiaohongshu based on team requirements.
• Evaluate footage based on relevance, visual quality, product visibility, creative potential, and suitability for TikTok content production.
• Organize and maintain footage and creative assets systematically to facilitate efficient access and reuse by the content team.
• Proactively identify emerging visual trends, content formats, and creative references that can be adapted to brand content.

4. Shooting & Content Production Support

• Support livestream and other content production activities when required, including shooting teaser and supporting materials.
• Ensure shooting and editing deliverables are completed according to agreed timelines and requirements.
• Maintain organized project files, footage, and other content assets for efficient team operations.

Requirements

• Bachelor's degree or equivalent experience in Media, Communication, Marketing, Multimedia, Film, or related fields.
• Previous experience in video shooting, video editing, content production, or a related role; experience in TikTok or TikTok Shop content is preferred.
• Good understanding of photography and videography fundamentals, including lighting, composition, framing, camera/phone operation, and shooting angles.
• Proficient in video and image editing tools such as CapCut, Adobe Premiere Pro, Canva, or equivalent software.
• Proactive, detail-oriented, and able to work independently and collaborate cross-functionally.
• Data-driven mindset with the ability to use content performance insights to improve creative output.