About Bits & Bows

Bits & Bows is a growing premium children's apparel and accessories brand redefining everyday style through our signature Polished Playwear™. Founded by two sisters, our brand combines timeless design, thoughtful details, and a playful spirit to create pieces for extraordinary childhoods.

As we continue to expand our direct-to-consumer business, national retail partnerships, and online marketplace presence, we're looking for an experienced, results-driven Senior Ecommerce Manager to lead our digital commerce operations and accelerate growth.

Position Overview

The Senior Ecommerce Manager will oversee the performance, strategy, and daily execution of Bits & Bows' ecommerce business, including our Shopify website and third-party marketplace channels.

This individual will be responsible for driving revenue growth, optimizing the customer experience, improving conversion and profitability, and ensuring operational excellence across all digital sales channels.

The ideal candidate is a proactive, analytical, and highly organized ecommerce professional who thrives in a fast-paced, entrepreneurial environment. This is a hands-on leadership role requiring both strategic thinking and the ability to execute independently.

Key Responsibilities

Ecommerce Strategy & Revenue Growth

• Own ecommerce revenue performance, growth initiatives, and key performance indicators across digital channels.
• Develop and execute strategies to increase traffic, conversion rates, average order value, customer retention, and profitability.
• Analyze sales trends, customer behavior, and product performance to identify opportunities for growth.
• Monitor performance against revenue goals and proactively recommend adjustments to improve results.
• Partner with company leadership on ecommerce planning, forecasting, and promotional strategy.

Shopify Website Management

• Oversee the daily management, merchandising, and optimization of the Bits & Bows Shopify website.
• Ensure product launches, collections, promotions, and seasonal campaigns are executed accurately and on schedule.
• Optimize product pages, navigation, collections, search, and the overall customer shopping experience.
• Identify and resolve website issues, integration challenges, and operational inefficiencies.
• Lead initiatives to improve conversion rates, site functionality, and customer experience.

Marketplace Management

• Oversee ecommerce operations across third-party marketplaces, including Nordstrom, Bloomingdale's, Macy's, Target Plus, Maisonette, and other retail partners.
• Manage product onboarding, catalog accuracy, pricing, inventory synchronization, and listing optimization.
• Ensure marketplace requirements, product attributes, and compliance standards are consistently met.
• Troubleshoot listing errors, integration issues, and marketplace operational challenges.
• Identify opportunities to expand assortment, improve visibility, and grow marketplace revenue.

Digital Marketing & Customer Acquisition

• Collaborate on digital marketing strategies across paid advertising, email, SMS, organic search, and customer retention channels.
• Evaluate marketing performance, customer acquisition costs, return on advertising spend, and overall channel profitability.
• Partner with creative and marketing teams to ensure campaigns align with brand positioning and commercial objectives.
• Support customer lifecycle marketing, retention initiatives, and promotional planning.

Analytics, Reporting & Operational Leadership

• Develop and maintain ecommerce reporting dashboards, performance scorecards, and sales forecasts.
• Provide weekly performance updates, actionable insights, and recommendations to company leadership.
• Establish efficient workflows, clear priorities, and accountability across ecommerce initiatives.
• Collaborate with merchandising, creative, operations, and wholesale teams to support product launches and inventory planning.
• Manage external ecommerce partners, agencies, freelancers, and technology vendors as needed.

Qualifications

• 5+ years of ecommerce experience, preferably within apparel, accessories, retail, or consumer brands.
• Demonstrated success managing and growing a Shopify-based ecommerce business.
• Strong understanding of ecommerce KPIs, conversion optimization, merchandising, and digital marketing performance.
• Experience with third-party retail marketplaces and platforms such as Mirakl, Marketplace Connect, or similar systems strongly preferred.
• Proficiency with Shopify, Excel, Google Analytics, and ecommerce reporting tools.
• Experience with Klaviyo or comparable email and SMS marketing platforms preferred.
• Strong analytical, organizational, and problem-solving skills.
• Ability to manage multiple priorities, meet deadlines, and independently drive projects to completion.
• Excellent communication skills and a high level of attention to detail.
• Comfortable operating in a growing business where adaptability, initiative, and accountability are essential.

What We're Looking For

We're looking for someone who takes ownership, anticipates challenges, and consistently moves the business forward. The right candidate combines strong commercial instincts with exceptional execution and understands that ecommerce success requires attention to both the big picture and the smallest details.

This person should be comfortable rolling up their sleeves, solving problems independently, and translating data into meaningful business results.

Why Join Bits & Bows?

This is an opportunity to play a meaningful leadership role in a growing premium lifestyle brand. You'll work directly with the founders, have significant ownership over ecommerce performance, and help shape the next phase of Bits & Bows' growth.

We offer a collaborative, entrepreneurial environment where initiative, creativity, and results are valued.