Senior Content Marketing ManagerVilnius, Lithuania (On-site) ∙ Full-time

Senior Content Marketing Manager

On-siteVilnius, LithuaniaFull-timePosted 1 month ago

About the role

Vilnius, Lithuania I On-site

About PANDO MOTO

Founded in 2011 on one conviction that every rider deserves to come home, Pando Moto has grown from a bootstrapped startup into a globally recognised premium motorcycle apparel brand, now present in 35+ countries and 250+ retail partners worldwide. We create high-quality motorcycle gear at the intersection of engineering, safety and aesthetics, from precision-cut riding denim to military-grade base layers made with fibres fifteen times stronger than steel. With over 100,000 products sold in 2025 and continued year-on-year growth, Pando Moto is one of the fastest-growing challengers in the powered two-wheel industry. We are a lean, global team driven by a passion for motorcycles, adventure and creating gear that helps riders feel protected, confident and themselves.

Role Description

As our Senior Content Marketing Manager, you will own the content roadmap and lead end-to-end content production across paid media, organic channels, e-commerce, email, and product launches.

This is a senior, high-ownership role combining strategic thinking with hands-on execution. You will translate business and marketing goals into clear content priorities, lead creators and production partners, and ensure that every asset is commercially relevant, on brand, delivered on time, and ready to perform across multiple channels and international markets.

You will work closely with Brand, Digital Commerce, Product, and external partners to build a structured, scalable content operation that supports PANDO MOTO’s continued international growth.

Key Responsibilities

  • Architect and execute our overall content roadmap across paid advertising, organic touchpoints, e-commerce platforms, email lifecycle campaigns, and other primary growth channels.
  • Turn commercial objectives, revenue milestones, gear launches, and seasonal pushes into actionable asset deliverables and structured production schedules.
  • Drive end-to-end execution of creative assets, taking full charge of shoot concepts, creative briefs, photo and video shoots, UGC, lookbooks, and product visuals.
  • Guarantee that all assets remain strictly on brand, meet high aesthetic standards, hit strict deadlines, and are optimized for ad placements, product detail pages, social channels, retail, and wholesale partners.
  • Cultivate and expand our network of external creators, directors, photographers, editors, and production agencies—handling everything from initial outreach and briefing to quality assurance and constructive feedback.
  • Develop standardized operational workflows for content creation, including clear briefing templates, project timelines, review loops, and digital asset management practices.
  • Leverage campaign performance data, customer insights, and search optimization trends to refine our creative output and maximize overall content impact.
  • Collaborate closely across Brand, Performance Media, E-commerce, and Product Design to iterate on top-performing creative, rework lagging visuals, and test fresh creative concepts.
  • Manage production budgets and resource distribution directly, striking the ideal balance between speed, premium aesthetic execution, and ROI.
  • Maintain an organized central asset repository while helping build and scale our global content infrastructure as the brand expands into new international markets.

What We’re Looking For

  • At least 3 years of relevant experience in content marketing, creative production, brand marketing, or a related role.
  • Experience owning content strategy and production in a fashion, lifestyle, sports, consumer, or DTC brand where visual quality and execution speed both matter.
  • A strong track record of translating commercial and marketing objectives into content plans and campaigns.
  • Proven experience leading end-to-end content production, including shoots, creators, external partners, budgets, timelines, approvals, and final asset delivery.
  • Strong visual judgment and storytelling instinct, with the ability to distinguish premium, distinctive content from average execution.
  • A solid understanding of how content performs across paid advertising, e-commerce, email, social media, and organic channels.
  • Confidence working with senior stakeholders and the ability to challenge, prioritize, and make clear recommendations.
  • Strong leadership and partner-management skills, with the ability to set expectations, provide constructive feedback, and maintain high standards.
  • Excellent project-management skills and the ability to manage multiple campaigns, launches, and production streams simultaneously.
  • A structured, proactive, and commercially minded approach, combined with a willingness to stay hands-on when required.
  • Comfort working in a fast-moving, international, and production-intensive environment.
  • Willingness to travel locally and internationally and to be present during production when needed.
  • Strong written and spoken English.

What We Offer

  • Real ownership and creative impact – own the content direction and production roadmap, shape how PANDO MOTO presents itself globally, and directly influence brand and commercial growth.
  • Global exposure – create content for international markets and take part in productions, trade shows, brand trips, product launches, and industry events.
  • Direct access to decision-makers – work closely with the founders and core team, with genuine influence over priorities, creative choices, and ways of working.
  • A rider mindset in practice - motorcycle licence support, access to company motorcycles and an annual budget for Pando Moto products.
  • Flexibility and autonomy - a hybrid work model built on trust, ownership and results.
  • Health and wellbeing support - private health insurance.
  • Growth opportunities - a personal learning budget and space to grow professionally as the company continues to scale internationally.
  • A strong team culture - monthly Friday lunches, team events, birthday gifts, and a pet-friendly office.
  • A supportive, rider-driven environment - built on trust, respect, ambition and a shared passion for motorcycles.

Joining Pando Moto means becoming part of a small, ambitious and fast-moving team building motorcycle gear with real purpose, combining protection, performance and style without compromise.

We value diversity and are committed to creating an inclusive, supportive workplace where people are trusted to take ownership, share ideas and make an impact. Join us and help shape the future of performance-driven motorcycle gear.

Apply and help us build what riders will wear next.

Vilnius, Lithuania I On-site

SectorApparel & Fashion
Employees26
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