Retention Marketing Executive
About the role
Key Responsibilities
- Support in running Retention marketing campaigns across WhatsApp, SMS, RCS, Email, and in-app notifications to keep users engaged.
- Work with the creative team to come up with ideas for messages, visuals, and hooks that can grab users' attention.
- Help in maintaining trackers and dashboards using Google Sheets or other data visualisation tools.
- Assist in setting up A/B tests (trying two versions of a message) and reviewing results to understand what works better.
- Work with data team to ensure campaigns are well-organized and reach the right users, using clean and properly tagged data.
Good to have skills
- Experience or knowledge of Clevertap
Required Skills & Qualifications
- MBA degree in Marketing, Business Administration, or related field or diploma in these fields,
- Strong verbal and written communication skills,
- Good analytical and problem-solving ability,
- Beginner to intermediate level Excel & Google Sheet,
- A user-centric mindset and keen attention to detail.
Who are We? Astroyogi is revolutionizing the accessibility of traditional Eastern services by envisioning a new approach. Through the power of technology, we strive to provide our customers with unparalleled service, a wide array of choices, exceptional quality, and great value across various service offerings. - Mrs. Meena. Kapoor, Founder & CEO Astroyogi embarked on its journey in 2001 by establishing itself as a content creator for prominent internet and telecom collaborations with renowned entities like MSN, Yahoo, and AOL. Eventually, we transitioned into the Value Added Services domain and emerged as the leading provider in India, specializing in content creation, curation, and live services for telecom companies.
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