BAGGU is a design focused bag company based in San Francisco, California. We are a small but hard-working team of people dedicated to making cool bags that feel good to use.

For more information on our company visit us at baggu.com or follow us on Instagram @baggu.

Please note that [email protected] is used for Customer Experience inquiries - please do not use this channel for Application inquiries.

BAGGU is looking for a strategic Marketing Manager to own how marketing comes alive in our retail spaces. This role is focused on translating marketing initiatives into brick and mortar needs to ensure a cohesive brand experience.

This role is a critical bridge connecting Marketing to our Stores team, building a marketing program that supports this function of the business and location-specific KPIs.

The ideal candidate is a multi-hyphenate bringing deep knowledge of retail marketing, visual merchandising, event coordination, and localized marketing strategy. They understand the nuances of geo-specific markets and what it takes to successfully enter new cities. From translating campaigns into what customers see on the floor, to leading marketing for store events, this role owns the full brick-and-mortar marketing experience.

Location and Working Hours

• This is a remote role with PST working hours. The ideal candidate is in proximity to one of our eight store locations with the ability to travel.
• Remote, limited to candidates in the following states: CA, OR, NM, PA, IL, NJ, MI, NY, VA, WA.

Responsibilities

• Own the strategy of marketing within BAGGU stores, translating marketing moments and identifying opportunities for product education that support sales
• Provide direction for in-store asset needs, partnering with the Visual Merchandiser, General Managers, and Creative to execute signage, windows, and printed materials
• Ensure product launches, seasonal moments, and collaborations are executed consistently across all locations
• Provide the Stores team with education on campaign context, product knowledge, and customer-facing talking points ahead of marketing moments
• Own new store opening marketing strategy: pre-open awareness, launch day, post-opening plan, and ongoing support
• Define a retail marketing toolkit that can be applied to our eight existing stores, and scales as new locations open
• Plan and execute in-store marketing events, including local community events to build customer loyalty
• Partner closely with Stores on the traffic, conversion, and event data they track to build targeted marketing for location-specific KPIs and needs, then measure and report on the impact to inform future planning
• Capture in-store customer data and connect it to BAGGU's digital subscriber base, bridging the in-store and online customer experience
• Partner with the Social Media Manager to keep the in-store experience and online customer sentiment aligned
• Manage the store marketing and events budget

Requirements

• 4+ years in retail marketing, field marketing, or visual merchandising at a brand with physical retail
• Deep understanding of retail and visual merchandising principles, and how marketing campaigns translate into in-store execution
• Experience with geo-specific markets and what it takes to successfully enter new markets through brick-and-mortar presence
• Experience planning and executing in-store or local events
• Experience partnering across Stores, Merchandising, Creative, Social, and Ecommerce teams
• Excellent written and verbal communication, with the ability to translate marketing initiatives into clear direction for teams
• Ability to interpret store performance data (traffic, conversion, event attendance) to inform marketing decisions and report on impact.
• Strong organizational skills and the ability to manage multiple store locations and priorities at once
• Ability to manage multiple concurrent projects and timelines
• Sharp attention to detail, with a clear sense of what it takes to get work from concept to completion
• Experience building processes and comfortable navigating ambiguity and adapting to change as the role and business grow
• Ability to travel ~15-25% of the time through regular store visits and new store openings

Benefits

• Health Insurance (with optional Dental and Vision)
• Optional: FSA/HSA and commuter benefits
• Time Off: 16 days PTO + 11 company holidays
• 401k: Eligible after 1 year
• WFH Stipend
• Other Perks: BAGGU employee discount

Pay Transparency

• $100,000/year base salary
• 5% End-of-year bonus
• non-exempt (not eligible for OT)