Role Description This full-time hybrid role of Online Marketing Manager at VESTRA SOCKS is based in Bordj Bou Arreridj, with the flexibility to work from home part of the time. The role involves planning, executing, and optimizing online marketing campaigns to grow brand awareness and drive sales across digital channels. Daily activities include managing social media content and advertising, overseeing e-commerce promotions, monitoring campaign performance, and adjusting strategies based on data insights. The Online Marketing Manager collaborates with internal teams to align marketing initiatives with overall business objectives, coordinates content and visuals with designers, and ensures consistent brand messaging. The role also includes reporting on key performance indicators, identifying opportunities for improvement, and staying up to date with trends in digital marketing and e-commerce.

Qualifications

• Strong skills in Online Marketing and general Marketing to plan, implement, and oversee digital campaigns.
• Experience in Performance Marketing, including managing paid campaigns, analyzing ROI, and optimizing budgets.
• Proficiency in Social Media Marketing, including content planning, community management, and paid social advertising.
• Hands-on experience with E-Commerce platforms, online merchandising, and conversion optimization.
• Ability to interpret analytics (e.g., Google Analytics, social media insights) and make data-driven decisions.
• Solid written and verbal communication skills in en_US; French or Arabic proficiency is an advantage.
• Organizational and time-management skills to handle multiple campaigns and deadlines in a hybrid work environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Prior experience in fashion, apparel, or retail is beneficial, along with an interest in brand building and customer experience.