The Regional (Senior) Marketing Operations Manager, APAC is a pivotal role in shaping L’Occitane en Provence’s consistent brand expression across customers’ lifecycle & in all touchpoints. Drives end‑to‑end planning, coordination, and execution of 360° marketing campaigns across the BU. Leads in operational excellence through integrated marketing activities—launches, hero campaigns, seasonal promotions, retail activations, influencer collaborations, events and brand storytelling, resulting in elevated brand equity and accelerated business growth.

Report to: Regional Marketing Director, APAC

What you will do

360° Campaign Planning & Execution

• Lead end‑to‑end development and orchestration of integrated campaigns for product launches, hero SKUs, and brand immersive moments.
• Ensure campaigns are localized for APAC while staying aligned to global brand DNA, codes, and promotional guidelines.
• Drive content needs/briefs, asset coordination, and in‑market delivery excellence, in collaboration with APAC Creative Hub.

Cross‑Functional & Global Collaboration

• Partner closely with APAC trade marketing, PR/Social, retail operations, and eCommerce teams to ensure cohesive consumer experiences.
• Align with Global Marketing, Marketing Operations, Guest Experience, L&D and region based creative hub to secure campaign assets, guidelines, launch calendars, and toolkits.
• Act as the operational command center, ensuring all markets receive clear timelines, briefs, and deliverables for execution excellence.
• Coordinate with APAC markets on campaign adaptation, local insights, and on‑counter needs.
• Lead development of regional strategic intelligence on local market dynamics, emerging consumer trends, competitive movements, and category opportunities. Act as markets’ voice on clear, data‑driven insights and recommendations, impacting innovation roadmaps, and campaign planning.

Performance Measurement & Optimization

• Define KPIs for integrated campaigns: value, customer base, CLV, traffic and promotional levels.
• Partner with CRM/RGM teams to build campaign scorecards and performance dashboards.
• Translate insights into actionable recommendations to improve ROI and campaign effectiveness of future launches or hero pushes.
• Drive efficient cross‑market knowledge sharing by capturing key learnings and best practices from markets.
• Enable rapid replication of winning initiatives and foster continuous improvement through streamlined insight exchange.

Budget, Vendor & Resource Management

• Manage campaign budgets, timelines, and quality standards.
• Partner APAC Creative Hub to ensure content relevance and excellence.
• Partner APAC Trade Marketing, driving efficient and relevant 360 activations.

Marketing Process Excellence

• Develop campaign frameworks, SOPs, and workflow improvements to enhance execution speed and quality.
• Implement best practices for planning rhythms, calendar governance, and cross-market coordination.

Team Leadership

• Lead and mentor marketing operations team, providing guidance on best practices and flows.
• Drive key performance indicators and performance monitoring.
• Influencing markets and managing complex stakeholder relationships.

What we are looking for

• Proven experience in beauty, luxury, or lifestyle industries within marketing operations, integrated marketing, or brand activation.
• Proven track record managing 360° campaigns, particularly product launches and multi-market activation.
• Solid understanding of beauty consumer trends, retail dynamics, and digital ecosystems in APAC.
• Skilled in campaign management, project management, and cross-functional collaboration.
• Strong analytical skills and experience with campaign reporting.
• Excellent communication, stakeholder alignment, and problem-solving capabilities.
• Possess customer-centric mindset

What we offer

• Be part of a growing international beauty group, with the latest acquisitions, our portfolio consists of 8 brands.
• A multinational working environment with internal mobility opportunities.
• Monthly staff engagement and sustainability activities.
• Attractive discretionary bonus.
• Quarterly free and monthly discounted products.
• Medical, Dental and Life Insurance.
• Maternity Leave (up to 20 weeks fully paid) and paternity leave (up to 12 weeks fully paid).

(All personal data collected will be used for recruitment purpose only.)

L’OCCITANE is an Equal Opportunities Employer and is committed to ensuring that factors relating to its employees’ ability to perform workplace responsibilities, and to develop in their employment, are the only ones considered in the decisions about their career with L’OCCITANE.

Building a more diverse and inclusive organisational culture is one of the ways we cultivate change.

This involves building an inclusive workplace that makes our people feel:

• safe from any sort of discrimination or harassment
• respected and valued for who they are as individuals.
• We recruit competent and positive minded people who share our core values entrepreneurship, team spirit, leading by example and authenticity and our commitment to sustainability.