Tibi is looking for a highly motivated, organized, and creative Public Relations Assistant to join our team in New York.

We're looking for someone who is curious, resourceful, and genuinely excited about the brand. An independent thinker who can see the bigger picture while understanding that the smallest details often make the biggest difference. Someone who knows how to think creatively, act pragmatically, and turn ideas into action.

The ideal candidate is comfortable navigating the unknown, making decisions, and adapting quickly. They bring a creative perspective balanced with strong critical thinking, sound judgment, and an understanding of priorities. They don't just execute tasks; they ask questions, challenge assumptions, and understand the why behind the work.

Above all, we're looking for someone enthusiastic, dependable, and eager to contribute. A self-starter who anticipates needs, takes ownership, and approaches challenges with a solution-oriented mindset. Someone with a strong work ethic, excellent follow-through, and a willingness to roll up their sleeves wherever needed.

This is a hands-on role that offers exposure to multiple areas of communications, including media relations, celebrity and VIP dressing, influencer partnerships, events, and brand storytelling.

Qualifications & What We're Looking For

• Minimum of 2-3 years of public relations experience, preferably in luxury fashion.
• Strong understanding of the fashion, luxury, and media landscape, including print, digital, social media, and affiliate platforms such as ShopMy and Impact.
• Familiarity with key fashion publications, editors, celebrity stylists, influencers, and industry leaders.
• Excellent written and verbal communication skills, with the ability to craft clear, thoughtful, and compelling messages that reflect the brand's voice.
• Highly organized and detail-oriented, with the ability to manage multiple projects, shifting priorities, and deadlines simultaneously.
• A creative and pragmatic thinker who brings fresh ideas while understanding how to prioritize and execute effectively.
• Proactive, resourceful, and solution-oriented, with strong research, problem-solving, and time-management skills.
• Comfortable working in a fast-paced, evolving environment and making thoughtful decisions with limited direction.
• Strong sense of ownership and accountability, with exceptional follow-through and attention to detail.
• Ability to work independently and collaboratively, remaining open to feedback and new perspectives.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint), Canva, social media platforms, and general office applications.
• A genuine curiosity about fashion, culture, media, and how brands connect with their audiences.
• Ability to work in person at our New York office five days per week.

Key Responsibilities

Media Relation & Brand Communications

• Support day-to-day media relations, editorial outreach, and ongoing communications initiatives.
• Assist in developing and distributing thoughtful, targeted press pitches, product launches, and brand announcements.
• Research relevant editorial opportunities, emerging trends, and potential media placements across print, digital, social, and affiliate platforms.
• Build, update, and maintain targeted media lists, including editors, stylists, influencers, and key industry contacts.
• Monitor and track editorial coverage, celebrity placements, and brand mentions across relevant channels.
• Compile press clippings, maintain coverage trackers, and contribute to monthly press reports.
• Stay informed on industry news, editorial calendars, fashion trends, and the evolving media landscape.

Celebrity, VIP & Influencer Relations

• Support celebrity and stylist outreach, including product requests, sample coordination, and placement tracking.
• Assist with influencer gifting initiatives and affiliate partnerships, including ShopMy.
• Research and identify relevant talent, creators, and poten