Moncler Group is a leading retail company dedicated to delivering exceptional products and services to our clients. With a commitment to innovation, quality, and client satisfaction, we have established ourselves as a trusted brand in the retail industry.

The PR Specialist is responsible for executing day-to-day PR activities, including press relations, agency coordination, media monitoring, and event support. Reporting to the Communication Manager, the role works closely with the local PR agency and HQ to communicate seasonal brand messages and support editorial coverage.

Reporting Line

Direct report to Communication Manager

Key Responsibilities

• Build and maintain positive relationships with editors, stylists, and key opinion leaders, and identify relevant editorial opportunities.
• Conduct seasonal press visits and product presentations to communicate key brand stories and collections.
• Prepare and distribute approved press materials, including press releases, product information, and images.
• Coordinate Korean translations and check materials for accuracy before submitting them for internal review.
• Coordinate responses to press inquiries and escalate corporate or sensitive requests to the Communication Manager.
• Support editorial coverage targets and monitor results against agreed PR KPIs.
• Monitor print, digital, and social coverage using Launchmetrics and prepare regular reports, ensuring data accuracy.
• Coordinate with the PR agency on sample requests from editors and stylists, ensuring timely arrangements and clear communication with HQ and internal teams, including requests involving commercial products.
• Coordinate PR sample shipments from HQ and oversee the agency’s handling of sample inventory, loans, and returns, working together to resolve any issues.
• Support the planning and execution of seasonal press events, including invitations, guest lists, logistics, and post-event reporting.
• Support all local and global event coordination.
• Work closely with the local PR agency to continuously explore new opportunities for the Moncler brand.
• Maintain updated media, stylist, KOL, and service provider databases.
• Monitor competitor PR activities and relevant market developments, and flag potential reputational issues to the Communication Manager.

Qualifications

• Minimum of 2 years of relevant PR experience in-house or at an agency; experience in luxury, fashion, or premium lifestyle brands is preferred
• Existing contacts and positive relationships with some fashion or lifestyle editors are preferred
• Experience coordinating PR sample activities with agencies or internal teams is preferred
• Strong Korean writing and editing skills, with the ability to accurately communicate brand and product information
• Demonstrated time management and multi-tasking skills, with the ability to manage multiple deadlines
• Great communication skills and interpersonal skills
• Strong attention to detail and accountability in agency coordination, reporting, and follow-up
• Able to interact with flexibility and diplomacy with stakeholders
• Hands-on approach and problem-solving skills
• Ability to work effectively with internal teams and external agencies, and escalate issues promptly
• Good command of written and spoken English for daily communication with HQ
• Proficiency in Excel and PowerPoint; experience with Launchmetrics or similar media monitoring tools is preferred

Moncler is an equal opportunity employer, which means we do not discriminate on the basis of Ethnic origin, Skin color, Religion, Civil status, Age, Nationality, Ancestry, any form of disability or neurodivergence, medical condition, Gender, Gender Identity or Expression, Sexual Orientation. We celebrate diversity and are committed to creating an inclusive environment for all employees.