Performance Marketing Manager – Meta & Google Ads | D2C Brands
Company: Kyros Solution
Location: Mumbai | Work from Office
Experience: 2–4 Years
Key Responsibilities
- Plan, execute, and optimise Meta and Google Ads campaigns.
- Manage multiple D2C brand accounts with clear ROAS and CAC targets.
- Scale Google Shopping, Performance Max, Search, Meta Sales, and Catalogue campaigns.
- Develop creative testing, audience, bidding, and budget allocation strategies.
- Analyse performance using Shopify, GA4, GTM, and advertising dashboards.
- Identify growth opportunities across the customer acquisition funnel.
- Collaborate with creative strategists and account management teams.
- Present actionable insights and performance improvements to clients.
Must-have Qualifications
- 2–4 years of hands-on performance marketing experience.
- Proven experience managing both Meta Ads and Google Ads independently.
- Experience managing paid campaigns for D2C/e-commerce brands.
- Strong understanding of ROAS, CAC, MER, attribution, and scaling.
- Experience managing multiple brand accounts.
- Strong analytical and problem-solving skills.
Preferred
- Experience working with jewellery, fashion, beauty, or lifestyle brands.
- Previous experience in a digital marketing agency.
- Experience with Shopify and conversion rate optimisation.