About Us: Manly Computer Co. is a studio building desktop/macOS native apps for the US and global markets, focused on great product experience, polished design, and practical AI-powered workflows.Products in development:
- Castle: a dedicated computer/device environment for AI agents to work in.
- Pressbit: an AI-native experience for documents, DOCX, PDF, and text-editing workflows.
- More desktop apps aimed at US and international users.
We are looking for a partner to the founder who will research the market, find our first users, tell the product story, and build organic growth, especially through Reddit and X. This is not a role where you receive a content calendar and write to a brief. You will be directly involved in taking products to market.
What You Will Do
Product and audience research
- Research target users, personas, competitors, workflows, and customer complaints.
- Monitor Reddit, X, Hacker News, Product Hunt, GitHub, and relevant communities.
- Synthesize pain points, use cases, and objections; propose positioning and messaging.
Content and community/social growth
- Plan and run the organic growth strategy for Reddit and X.
- Write in English: Reddit posts, X threads, product stories, launch announcements, landing-page copy.
- Participate in communities helpfully and transparently, following each community's rules.
- Work with the founder and developers on screenshots, GIFs, screencasts, demo videos, and tutorials.
- Help the founder build a personal voice and a long-term audience.
Product launches
- Plan pre-launch, launch, and post-launch.
- Prepare launch assets and run outreach to creators, reviewers, newsletters, and tech communities.
- Track feedback, refine messaging, and turn learnings into a repeatable playbook.
Growth experiments and analytics
- Form hypotheses, run experiments, and evaluate results.
- Track qualified traffic, signups/downloads, activation, retention, and paid conversion where measurable.
- Report concisely: results, next actions, and what to stop.
Must-have
- An English portfolio of self-written content, with your role clearly stated.
- Excellent English writing for US/global audiences.
- Real familiarity with Reddit and X, including self-promotion norms and community participation. No spam, fake accounts, bought engagement, or mass auto-comments.
- You try new software yourself and research user problems and competitors on your own.
- Examples of content or campaigns that drove traffic, signups, leads, or sales; you can tell real metrics from vanity metrics.
- Proactive and independent, comfortable working directly with a founder across multiple products and many experiments.
- You use AI tools for research and content, and verify the output yourself.
Big Plus
- Experience with SaaS, AI tools, developer tools, the Shopify ecosystem, Mac utilities, or productivity software.
- A case study of acquiring international users without relying on ads.
- A side project, newsletter, audience, or indie-hacker background.
- Ability to produce simple demo GIFs, screencasts, or videos.
- Working knowledge of SEO, UTMs, conversion funnels, and product analytics.
- Coding skills and a specific marketing degree are not required.
What You Will Get
- Work directly with the founder from product discovery to launch.
- Room to test new strategies and channels, with real ownership.
- Hands-on experience with AI tools, desktop software, and international go-to-market.
- The chance to build a growth playbook across multiple products.
- Hiring ProcessApplication screening → Interview round 1 → Interview round 2 with the founder → Offer.How to ApplyPlease send:Your CV and your Portfolio
- 2–3 English pieces you wrote yourself (Reddit post, X thread, blog post, landing-page copy).
- One growth case study (goal, your role, actions, metrics/results, lessons learned).