As our KOL Lead, you will take full ownership of leading, mentoring, and scaling a dedicated team of KOL specialists while building top-tier local and international creator relationships. Your primary mission is to design high-converting creator strategies, negotiate high-value partnerships, and establish benchmark content frameworks that turn organic word-of-mouth and influencer collaborations into explosive brand awareness, global brand equity, and GMV growth across our social commerce platforms.

Key Responsibilities

• Lead, mentor, and manage a high-performing team of KOL specialists, setting performance targets, guiding daily execution, and establishing clear accountability structures.
• Conceptualize and execute comprehensive, high-conversion KOL strategies across micro, macro, and top-tier creator categories to capture target market share both regionally and internationally.
• Oversee end-to-end creator communications, high-level talent negotiations, and strategic partnerships with global MCNs, foreign talent agencies, and PR partners.
• Establish standardized briefing templates, viral hook frameworks, and narrative angles to maximize video engagement, product storytelling quality, and brand resonance.
• Rigorously monitor, analyze, and report on campaign metrics including conversion rates, ROAS, Cost Per View (CPV), customer acquisition cost, and affiliate revenues to continuously optimize budget allocation.
• Align influencer deployments with major product launches, cross-border e-commerce pushes, and marketplace activations across target regions.
• Track social media algorithm shifts, viral content trends, global fragrance/beauty/lifestyle movements, and competitive influencer strategies continuously to keep the brand ahead of the market.

Requirements

• Bachelor’s degree in Global Marketing, International Business, Communications, Public Relations, or a related field.
• Minimum 3 to 4 years of solid experience in Influencer Marketing or KOL Management, with at least 1 to 2 years in a leadership, managerial, or team lead capacity within the beauty, personal care, lifestyle, or FMCG space.
• Mandatory professional fluency in written and spoken English for high-level talent negotiations, foreign agency coordination, and international stakeholder alignment.
• Deep mastery of digital marketing ecosystems, social commerce algorithms, and affiliate structures across key platforms (TikTok, Instagram, YouTube).
• Proven track record of managing substantial influencer marketing budgets and delivering high-ROI, high-converting creator campaigns.
• Exceptional leadership, cross-cultural communication, and project management skills to guide, inspire, and grow junior team members.
• Strong negotiation capabilities and data-analytical mindset with a keen eye for viral digital content.
• Willingness to work on-site in West Jakarta.