We're Hiring | Junior Retention Marketer – Email & WhatsApp

Company: Apex Consulting

Industry: Digital Marketing Agency

Employment Type: Full-Time

Experience: 1–2 Years

Salary: ₹20,000–₹25,000 per month

Work Mode: Work From Home (Remote)

Joining: Immediate

About the Role

Apex Consulting is a performance marketing agency working with e-commerce and D2C brands across India and international markets.

We are looking for a Junior Retention Marketer with hands-on experience in WhatsApp marketing and a good understanding of email marketing.

The candidate will be responsible for managing marketing campaigns, setting up automated workflows, improving customer engagement, and driving repeat purchases.

Key Responsibilities

1. WhatsApp Marketing

• Plan and execute WhatsApp broadcast campaigns.
• Set up automated flows for abandoned carts, COD confirmation, order follow-ups, and customer reactivation.
• Create and manage WhatsApp message templates.
• Manage customer segmentation and personalized campaigns.
• Work with WhatsApp Business API tools and Shopify integrations.
• Track campaign performance, conversions, and revenue.
• Follow WhatsApp marketing policies and consent requirements.

2. Email Marketing

• Plan and execute email marketing campaigns.
• Set up welcome, abandoned cart, post-purchase, and win-back email automations.
• Segment customers for targeted campaigns.
• Coordinate with designers and copywriters.
• Monitor and improve email campaign performance.

3. Campaign Management

• Manage email and WhatsApp campaigns for multiple brands.
• Prepare monthly campaign calendars.
• Monitor campaign results and retention revenue.
• Prepare weekly and monthly performance reports.
• Ensure timely and accurate campaign execution.

Tools & Platforms

• WhatsApp Marketing: Interakt, WATI, AiSensy, Gupshup
• Email Marketing: Klaviyo, Mailchimp, Omnisend
• E-commerce: Shopify, WooCommerce
• Reporting: Google Sheets, Excel, GA4

Required Skills & Experience

• 1–2 years of experience in retention marketing, WhatsApp marketing, or email marketing.
• Strong practical knowledge of end-to-end WhatsApp marketing is mandatory.
• Experience in WhatsApp broadcasts, automations, template approvals, and integrations.
• Good understanding of email marketing campaigns and automation.
• Basic knowledge of customer segmentation and retention strategies.
• Experience working with e-commerce or D2C brands preferred.
• Good communication and organizational skills.
• Ability to manage multiple campaigns independently.

What We Offer

• Work-from-home opportunity.
• Opportunity to work with Indian and international D2C brands.
• Exposure to marketing automation and CRM platforms.
• Professional and collaborative work environment.
• Career growth and learning opportunities.

Note: Hands-on experience in WhatsApp marketing and automation is mandatory for this role.

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