What’s Up Wellness is transforming the health & wellness industry with our premium, easy-to-consume gummy supplements. Ranked #2 by Inc42 as India’s fastest-growing D2C brand, we are committed to delivering holistic wellness experiences. Join us in our mission to make wellness fun and accessible! We are looking for a creative Junior Copywriter to craft compelling brand stories, develop engaging content across platforms, and help drive our communication and marketing goals.

Roles & Responsibilities

• Collaborate with the Graphic Design and Marketing teams to develop creative, on-brand copy across campaigns and digital platforms.
• Own the quality, consistency, and tonality of brand communication across campaign copy, ad copy, WhatsApp, emailers, sale events, video scripts, and marketplace platforms such as Amazon, Blinkit, and Nykaa.
• Develop performance-driven ad copy and continuously iterate messaging based on campaign performance and audience response.
• Analyse key performance metrics such as CTR, CPC, CPM, ROAS, Hook Rate, and Hold Rate to improve copy effectiveness.
• Research competitor communication and advertising strategies through platforms such as Meta Ads Library to identify insights and opportunities.
• Proofread and edit copy and creatives for grammar, clarity, style, accuracy, and brand consistency, while staying updated on relevant trends and topics to identify content opportunities.

Requirements

• A Bachelor’s degree in English, Marketing, Mass Communication, Journalism, or a relevant field.
• 1–3 years of short-form copywriting experience for an ad agency or a fast-paced work environment.
• Be at the top of his/her game with respect to following social media trends.
• Experience in working on brand campaigns is a plus.
• Scriptwriting experience is a plus.
• Good command over English.

Why Join Us?

• Be part of India’s fastest-growing D2C brand in wellness.
• Work in a dynamic, fast-paced environment with a young, passionate team.
• Ownership & growth opportunities.
• Competitive salary + perks in a high-impact role.
• Shape the future of innovative health & wellness products.