Key Responsibilities

CRM Campaign Support

• Assist in the execution of CRM campaigns across Email, SMS, WhatsApp, and Push Notification channels.
• Coordinate campaign calendars and ensure timely deployment of customer communication.
• Support customer segmentation and audience selection for targeted campaigns.
• Help maintain CRM databases and ensure data accuracy.

Agency Coordination

• Act as a day-to-day point of contact for creative, CRM, and media agencies.
• Follow up on campaign deliverables, timelines, and approvals.
• Coordinate with agencies to ensure assets, creatives, and reports are delivered on schedule.
• Track action items and maintain campaign documentation.

Data Analysis & Reporting

• Extract and compile campaign performance data from CRM and marketing platforms.
• Prepare weekly and monthly dashboards covering key metrics such as open rates, click rates, conversions, and customer engagement.
• Identify trends and provide basic insights to improve campaign performance.
• Support ad hoc data requests from the marketing team.

Marketing Operations

• Assist in maintaining campaign trackers, reports, and project timelines.
• Support the team in monitoring campaign execution and quality checks.
• Work cross-functionally with marketing, design, e-commerce, and agency partners.