As an Influencer marketing executive, you are responsible for managing the end-to-end

operations of our influencer marketing campaigns. This includes identifying the right

partners, driving campaign execution, strategizing on content and aligning content with

brand strategy.

This role demands a strong understanding of the fashion and influencer ecosystem, a

creative eye for content, and proven experience in working with creators across platforms

including YouTube and hyper local influencers.

Responsibilities

• Execute influencer marketing campaigns end-to-end, from ideation to execution,

optimisation, and post-campaign reporting.

• Support the development of campaign concepts and assist in defining KPIs in

alignment with brand objectives.

• Identify, evaluate, and onboard influencers and creators across fashion, lifestyle, and

regional markets, based on audience relevance, content quality, and performance

metrics.

• Manage collaborations across Instagram and YouTube, overseeing both short-form

and long-form content strategies.

• Create and disseminate clear creative briefs and content guidelines to ensure

consistency with brand tone, positioning, and messaging.

• Monitor campaign performance, analyse results, and share actionable insights and

reports with stakeholders and the reporting manager.

• Execute barter-led collaborations and UGC initiatives to drive authentic engagement

and scalable content creation.

• Plan and manage influencer events, guest lists, and community-led initiatives to

enhance brand visibility and cultural relevance.

• Collaborate cross-functionally with digital marketing, regional marketing, PR, and

brand teams, as well as external partner brands, for integrated campaigns.

• Coordinate with internal teams to enable effective utilisation of influencer content

across platforms.

• Must keep up with the latest trends on social media and within the influencer

community.

Candidate Profile

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1–3 years of experience in influencer marketing, managing campaigns end-to-end.
• Hands-on experience with Instagram and YouTube creators, including regional

influencers.

• Proven experience supporting new store launches, including influencer outreach,

store visit content, launch-day amplification, and post-launch visibility.

• Exposure to influencer events, UGC initiatives, and paid and barter collaborations.
• Strong understanding of influencer and content strategy with a creative eye for

storytelling and aesthetics.

• Experience in drafting influencer briefs, managing deliverables, and coordinating

approvals.

• Proficient in social media platforms and influencer marketing tools for tracking and

reporting.

• Working knowledge of key performance metrics (reach, engagement, views, CPV,

CTR).

• Strong communication and coordination skills; comfortable working

cross-functionally.

• Ability to manage multiple campaigns in a fast-paced environment.
• Up-to-date with social media trends and creator ecosystem best practices.