Born in Australia, loved around the world.

At Cotton On, we know good style goes well beyond what's in your wardrobe. We’re here to inspire, spark joy and bolster self-expression and creativity. We want our community to feel seen, heard and celebrated, and as a brand, we want to use our voice to make a positive difference in people's lives.

We’re playfully rebellious and always optimistic. Join our world and let's do good things together

ABOUT THE ROLE

The USA has become our fastest-growing online market. We've built a loyal following, and now we're focused on creating a brand experience that keeps customers coming back for more.

As Head of Digital Customer Experience USA, you'll lead the growth and performance of our US digital business, with accountability for sales, profitability and customer growth. Acting as the voice of the US customer, you'll influence our global digital strategy and ensure our marketing, CRM, loyalty, insights and platform capabilities deliver meaningful outcomes in market. You'll work across our US team, brand leaders and marketplace partners to drive a connected and customer-led growth agenda.

What you'll do

• Own the growth and performance of our US digital business.
• Turn customer acquisition into long-term loyalty, helping more customers discover, love and come back to our brands
• Champion the US customer, ensuring our product, content and digital experience feel locally relevant.
• Lead digital trading, balancing customer experience with commercial performance.
• Connect our stores and online experience to create one seamless customer journey- customers shop both and should never have to choose .
• Shape how the US market comes to life within our global digital ecosystem.
• Lead a talented team and build strong partnerships across the business to deliver what's next.

What you'll bring

• A track record running an ecommerce P&L in US fashion or consumer retail
• Evidence of improving marketing efficiency and retention — not just growing traffic with the numbers to show it
• Commercial judgement: you know when to spend, and when to stop
• Comfort in a matrix business, influencing global teams across time zones as naturally as leading your own
• Use data, customer insight and commercial acumen to shape strategy and accelerate growth.

BENEFITS

• Competitive salary
• Flexible working options & people-first leave initiatives
• Access to our world-class Support Centre, with an in-house restaurant & state-of-the-art wellness centre featuring free gym & holistic health services
• Subsidised onsite childcare centre
• 50% off our Brands | Cotton On, Cotton On Body, Cotton On Kids, Rubi Shoes, Typo, Factorie & Supre
• 24/7 Wellness support – mental health, relationships, family + more
• Local & Global career growth
• Discounts for you & your family – medical, travel, financial + more
• Performance & Peak incentives to reward + recognise our team
• Returnity - Paid program for new parents heading back to work
• Bring your dog to work
• Recognition, team connection moments & more!

Cotton On’s purpose is to make a positive difference in people’s lives. Born in Australia, Cotton On is a global fashion and lifestyle retailer with eight brands across 22 countries and 1,500 stores. Powered by 20,000 team members, who together with our customers, are making a positive impact through one life-changing Foundation. Taking their Aussie lifestyle to the world and delivering Good along the way, Cotton On brands offer youthful fashion and lifestyle products across women's, men’s, kids, body, accessories and stationery.

We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us.

We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.

If you have any individual needs in order to fully participate in the recruitment process, please contact us at [email protected] so we may support you in completing the job application process.