Position: Facebook Ads Strategist

We are looking for a Facebook Ads Strategist who can develop performance-driven creative strategies for brands and create compelling ad concepts that drive conversions. The ideal candidate should have a strong understanding of consumer psychology, audience behavior, and Facebook advertising, with the ability to develop creative ideas, angles, hooks, and ad scripts that help brands improve performance and scale.

Key Responsibilities

• Develop creative strategies for brands based on their products, target audience, market, and business goals.
• Research target audiences, competitors, market trends, and brand communication to identify creative opportunities.
• Generate innovative and conversion-focused ad concepts, creative ideas, hooks, and angles.
• Develop compelling ad scripts designed to capture attention, communicate the product's value, and drive conversions.
• Identify different creative and messaging approaches that can be tested to improve ad performance.
• Analyze existing ad performance and use insights to develop new creative concepts and improve future ads.
• Work closely with designers and video editors to communicate creative direction and ensure concepts are effectively executed.
• Develop creative variations for testing and identify opportunities to improve conversion performance.
• Study successful ads, industry trends, and competitor campaigns to continuously generate new creative ideas.
• Contribute to creative strategies that improve brand performance and support the scaling of successful brands.

Requirements

• 2+ years of experience in Facebook Ads, Creative Strategy, Copywriting, Performance Marketing, or a similar role, preferably within a digital marketing agency.
• Strong understanding of Facebook advertising and performance-driven creative strategy.
• Experience developing ad concepts, creative angles, hooks, and scripts for brands.
• Strong understanding of consumer psychology and conversion-focused messaging.
• Ability to research and understand different target audiences and industries.
• Strong creative thinking and the ability to generate fresh and testable ideas.
• Ability to analyze ad performance and use insights to improve creative direction.
• Experience working with e-commerce brands is preferred.
• Strong communication, research, and problem-solving skills.
• A portfolio showcasing ad concepts, scripts, creative strategies, or performance-driven campaigns will be preferred.

Work Type: Remote

Working Days: Monday to Saturday

Timings: 9 AM to 5 PM

Salary: Market Competitive

How to Apply

Interested candidates can apply here or share their resume along with their portfolio at [email protected] by mentioning “Facebook Ads Strategist” in the subject line.