KEY RESPONSIBILITIES

Store Operation & Optimization

• Product Management: Upload and update new products, product details, size charts, pricing, SEO-aligned images/banners, and promotional programs.
• Store Optimization (Platform SEO): Optimize product titles, search keywords, descriptions, and imagery to improve Click-Through Rate (CTR) and Conversion Rate (CR).
• Inventory & Order Management: Coordinate closely with the warehouse/logistics team to manage real-time inventory levels, process daily orders, ensure on-time delivery rates, and minimize cancellation/return rates.

Promotions & Platform Campaigns

• Platform Campaigns: Plan, register, and execute participation in major platform campaigns (Mega Sale 9.9, 11.11, 12.12, Super Brand Day, Payday, etc.).
• In-App Marketing Tools: Set up and optimize in-app promotional tools (Shopee Marketing Centre, TikTok Seller Center, etc.), including shop vouchers, Flash Sales, Add-on Deals, and Bundle Deals.

Affiliate Marketing & KOL/KOC Collaboration (For TikTok Shop & Shopee Affiliate)

• Identify, connect with, and maintain relationships with KOCs/KOLs/Creators to drive affiliate product links and boost revenue.
• Manage product samples, track content publication schedules, and evaluate sales performance (GMV/ROAS) generated by each KOC/KOL.

Reporting & Analytics

• Monitor and analyze daily, weekly, and monthly operational metrics: GMV, AOV, CTR, CR, Chat Response Rate, and Shop Performance Score.
• Propose actionable solutions to refine operational processes and drive sales growth beyond targets.

REQUIREMENTS

• Education: Bachelor’s or Associate’s degree in Marketing, E-Commerce, Business Administration, or related fields.
• Experience: Minimum 2 years of direct experience operating E-Commerce platforms (Shopee, TikTok Shop, Lazada, etc.). Prior experience in Fashion, Sportswear, Retail, or FMCG is preferred.
• Skills & Qualifications:
• Proficient in operating tools such as Shopee Seller Centre, TikTok Shop Seller Center, etc. (Knowledge of Shopee Ads or TikTok Ads is a strong plus).
• Solid understanding of platform algorithms, display mechanisms, operational policies, and community guidelines/penalties.
• Strong data processing and analysis skills (Excel/Google Sheets) for performance reporting.
• Excellent communication, cross-functional coordination, and teamwork skills.

COMPENSATION & BENEFITS

• Remuneration: Competitive base salary (negotiable based on capability) + Sales commissions/performance bonuses based on GMV targets.
• Benefits: Full Social, Health, and Unemployment Insurance coverage in compliance with Labor Laws.
• Allowances & Bonuses:
• Quarterly Allowance: 5,000,000 VND (Cash + Internal Shopping Vouchers).
• Full holiday, Tet, birthday bonuses, and 13th-month salary / year-end performance bonus.
• Exclusive internal employee purchase discounts.
• Work Environment: Dynamic, energetic workplace with clear career progression opportunities toward Team Leader or E-Commerce Manager roles.