Established in 2017, Scarlett Indonesia has rapidly become one of the leading local beauty and personal care brands. We are a fast-growing company with a strong presence both online and offline.
Our success is reflected in our innovative products, dedicated team, and over 5 million organic followers on Instagram and e-commerce platforms.
With a vision to become the #1 beauty and personal care brand in Indonesia, we invite you to join us on this exciting journey and #BeOurSTARlett!
Qualifications
- Hold a Bachelor's Degree in a relevant field, such as Marketing, Digital Marketing, Communication, or any related majors.
- Has a minimum 2 years of experience in advertising platforms (Google Ads, Facebook Ads, Instagram Ads, TikTok Ads), programmatic, and publishers. Experience in a beauty clinic / aesthetic clinic / skin clinic is a plus.
- Possess a strong understanding in handling lead generation campaigns
- Comfortable with data analysis and the ability to make data-driven decisions.
- Demonstrate a personal passion for the beauty industry and in-depth knowledge of beauty trends.
Responsibilities
- Develop and optimize digital campaigns to generate high-quality leads and clinic appointments.
- Manage and optimize Meta Ads, TikTok Ads, and Google Ads campaigns.
- Manage the customer journey, starting from Ads, Lead, Consultation, Booking, and until conversion to Treatment.
- Work closely with the CRM, CS, and Clinic teams to improve lead quality and lead-to-treatment conversion.
- Develop audience, offer, content, and creative strategies based on clinic customer behavior.
- Monitor campaign performance and identify opportunities to improve CPL, conversion rate, CAC, and revenue.
- Provide regular campaign performance analysis and actionable recommendations.
Why Scarlett Indonesia?
At SCARLETT Indonesia, we believe everyone has the potential to #BeOurSTARlett.
Surrounded by supportive teams and positive influential leaders, we strive for every growth opportunity and overcome challenges with determination in our high-growth environment.
#BeOurSTARlett and illuminate your path to success in the dynamic world of beauty and personal care.