Digital Advertising ExecutiveWest Jakarta, Indonesia (On-site) ∙ Full-time

Digital Advertising Executive

On-siteWest Jakarta, IndonesiaFull-timePosted 25 days ago

About the role

Established in 2017, Scarlett Indonesia has rapidly become one of the leading local beauty and personal care brands. We are a fast-growing company with a strong presence both online and offline.

Our success is reflected in our innovative products, dedicated team, and over 5 million organic followers on Instagram and e-commerce platforms.

With a vision to become the #1 beauty and personal care brand in Indonesia, we invite you to join us on this exciting journey and #BeOurSTARlett!

Qualifications

  • Hold a Bachelor's Degree in a relevant field, such as Marketing, Digital Marketing, Communication, or any related majors.
  • Has a minimum 2 years of experience in advertising platforms (Google Ads, Facebook Ads, Instagram Ads, TikTok Ads), programmatic, and publishers. Experience in a beauty clinic / aesthetic clinic / skin clinic is a plus.
  • Possess a strong understanding in handling lead generation campaigns
  • Comfortable with data analysis and the ability to make data-driven decisions.
  • Demonstrate a personal passion for the beauty industry and in-depth knowledge of beauty trends.

Responsibilities

  • Develop and optimize digital campaigns to generate high-quality leads and clinic appointments.
  • Manage and optimize Meta Ads, TikTok Ads, and Google Ads campaigns.
  • Manage the customer journey, starting from Ads, Lead, Consultation, Booking, and until conversion to Treatment.
  • Work closely with the CRM, CS, and Clinic teams to improve lead quality and lead-to-treatment conversion.
  • Develop audience, offer, content, and creative strategies based on clinic customer behavior.
  • Monitor campaign performance and identify opportunities to improve CPL, conversion rate, CAC, and revenue.
  • Provide regular campaign performance analysis and actionable recommendations.

Why Scarlett Indonesia?

At SCARLETT Indonesia, we believe everyone has the potential to #BeOurSTARlett.

Surrounded by supportive teams and positive influential leaders, we strive for every growth opportunity and overcome challenges with determination in our high-growth environment.

#BeOurSTARlett and illuminate your path to success in the dynamic world of beauty and personal care.

HeadquartersJakarta Barat, Indonesia
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