The Channel Marketing Manager will be responsible for developing and executing marketing strategies with key retail partners across Western Europe.

You will act as the key bridge between sales team, marketing team, and local distributors, ensuring that product launches, promotional campaigns, and in-store activities are effectively tailored to the local market. This role focuses on retail marketing, product launch excellence, and sell-through support within the retail ecosystem.

Key Responsibilities

• Retailer Marketing Support – Work closely with local retail partners to plan and implement retail-specific marketing activities, including in-store POS materials, digital assets, training decks, and local promotional campaigns
• Retail Marketing Strategy – Develop retail marketing calendars, seasonal campaigns, and incentive programs to drive sell-through and brand visibility across key retail networks (both brick-and-mortar and e-commerce)
• Content & Collateral Localization – Adapt global marketing materials (product videos, brochures, website content) for the WEU market, ensuring messaging resonates with local consumers while maintaining brand consistency
• Performance Tracking – Monitor and report on retail marketing KPIs (sell-out data, campaign ROI, retailer feedback). Use insights to optimize future activities
• Cross-functional Collaboration – Align with global product, brand, and sales teams to ensure retail marketing initiatives support overall business objectives

Requirements

• Experiences – Minimum 5 years of hands-on experience in channel marketing, trade marketing, or product launch marketing, ideally within home appliance, consumer electronics, or Lawn Mowing Products for Yards and Gardens
• Proven Track Record – Demonstrated success in executing new product introduction (NPI/NPL) campaigns and integrated marketing programs within retail or distributor environments across several European countries
• Language Skills – Business fluency in English (written and spoken) – must be able to negotiate, present, and create marketing materials
• Strategic & Hands-on – Ability to think strategically while being comfortable executing tactical tasks (e.g., creating sell sheets, briefing agencies, training retail sales staff) in a remote working environment
• Analytical – Comfortable using sales data and market insights to drive marketing decisions

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